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Participating in affiliate programs as an internet marketing

company affiliate is a viable way to make money on the internet

without having your own products and services for sale. In

essence, as an internet marketing company affiliate, you market

other companies’ products and services for a fee.

Generally affiliate programs are either one-tier or two-tier

programs which means if you participate in a one-tier program,

you get paid for referrals that you send to the company for which

you are an internet marketing company affiliate. If you

participate in a two-tier program, you also get paid for

referring other affiliates to the program.

In most affiliate programs, an internet marketing company

affiliate gets paid either a percentage of sales that result from

their referrals, or a flat fee per lead or click-through that

result from their internet marketing efforts.

The defective line of thinking that leads an internet marketing

company affiliate to failure and disappointment is the thought

that being an internet marketing company affiliate is an easy,

get-rich-quick business opportunity. Unsuccessful internet

marketing company affiliates are those who don’t realize that in

order to make money with affiliate programs you have to actively

market them.

The error that is common to a new internet marketing company

affiliate is that they launch a website to display links, or even

pages, for the purpose of promoting various affiliate programs

for which they are an internet marketing company affiliate for,

but they don’t actively market their website or their affiliate

products. As a result, their website doesn’t generate any revenue

or generates very little revenue.

To be a successful internet marketing company affiliate you

absolutely have to market your affiliate products and services.

You can actually make loads of money as an internet marketing

company affiliate, but affiliate marketing is not a get-rich-

quick scheme. It is a business opportunity that must be taken

seriously and it does require work, some internet marketing

knowledge, and some funding for launching an aggressive internet

marketing campaign.

Because you don’t have to put out money for product development

or inventory, starting an internet business as an internet

marketing company affiliate may not require as much of an

investment as other types of internet businesses, but assuming

that it is a zero-investment venture is flawed thinking.

For most programs, as an internet marketing company affiliate you

have to have a website through which you market your affiliate

programs because some affiliate programs view your website as

part of their approval process and some only allow you to use

affiliate links to them on a website. In addition to the

investment involved with website development an internet

marketing company affiliate also needs funding for internet

marketing of the affiliate programs.

Common internet marketing methods used by an internet marketing

company affiliate to promote affiliate programs include search

engine marketing, email marketing, linking campaigns,

distribution of expert articles, viral marketing, and

participation in online newsgroups and forums.

Purchasing advertising through pay-per-click search engines,

ezines, directories and so forth is also a method of internet

marketing that is conducive to promoting affiliate products and

services as an internet marketing company affiliate.

One thing is for certain. In order to make serious money as an

internet marketing company affiliate, you simply have to market

the products and services of your affiliate programs.

Some website operators join affiliate programs and become an

internet marketing company affiliates for the purpose of

supplementing their income a little while providing their website

visitors with easy access to products and services that may be

beneficial to them. For them, actively marketing affiliate

programs may not be a necessity because the affiliate programs

are not their primary source of income.

However, if you desire to be an internet marketing company

affiliate who generates revenue solely from affiliate programs,

you must be an active internet marketer.

Copyright Christopher J. Enders. Are you at the end of your rope, fed up and confused by all the scrambled internet marketing advice you’re getting? Whether you are new to internet marketing, or a website owner who wants to make more money from your website, learn the proven strategies that will sky-rocket your internet business at http://BiznessTips.com

In today’s world people sometimes look up to celebrities and copy their styles. We all have favorite stars that we admire and we follow their styles very closely. People that follow their favorite celebrity’s styles sometimes know more about what they wear than their own families. And like to wear the same things that these celebrities wear. What these celebrities wear seems to be very important to their fans. Sometimes a designer will make a special product for a particular celebrity to wear that they know will be popular with the people that admire the celebrity. When the celebrity puts on the product and looks good wearing it, than people are more likely to buy the product. Celebrity sunglasses are so popular learn why people are so crazy about these types of sunglasses.

Celebrity sunglasses are in style with people of all ages. They like the bold colors, shapes and designs that come along with these types of sunglasses. When the celebrity looks fabulous wearing a certain item than the fans will want to follow along with the same thing. No matter what the celebrity is wearing someone will want to purchase one just like it. Sunglasses are a big fashion accessory for a celebrity. What ever style and design they choose to wear they seem to look good in them. Each celebrity has their favorite designer glasses that they swear by. These glasses make a fashion statement for the celebrity and what they are wearing. Their fans want to copy off of them to get the same look as the celebrity.

Celebrity sunglasses are so popular learn why this is a fact. The most popular celebrities endorse designer items. These items turn into a new fashion statements and are sold to many people. The name of the sunglasses is than well known and turns into a popular product that is sold to many people. Celebrity sunglasses come in a wide range of prices depending on the designer and how popular they have become. When buying celebrity sunglasses make sure that they are a style that you like and would wear and just not because your favorite celebrity is wearing them.

As long as we have our favorite celebrities to look up to there will be popular celebrity sunglasses. Most celebrities have their own sense of style and that is why there are so many popular designer glasses available to choose from. Celebrity sunglasses give us a form of expressing the styles of glasses we like to wear. Some people like to wear the big sunglasses while others prefer smaller sunglasses. Celebrity sunglasses are more fashionable and stylish than plain sunglasses. Every year sunglasses are made in new styles and designs that become very popular. All the newest designs of sunglasses are worn by our favorite celebrities. These designer sunglasses seem to never go out of style. They are sunglasses that we wear to support our favorite celebrities. These sunglasses give us the same fashion style as the celebrities we like to admire.

CTS Wholesale Sunglasses is a direct importer. We offer wholesale prices on a wide variety of sunglasses, goggles, sunglass displays, accessories, and caps. Visit our online showroom at http://www.CTSwholesaleSunglasses.com

It happens every time during your Caribbean sailing charter. You are relaxing onboard in a peaceful, idyllic anchorage – the crystal clear turquoise water gently lapping against the hull- when suddenly, the warm tropical breezes lure you ashore like a siren song with the sound of a party! Every year, the Caribbean plays host to hundreds of different parties ranging from religious celebrations, music festivals, fishing tournaments, sporting competitions to sailing regattas. No matter where you go, a party in paradise can almost always be a part of your Caribbean sailing vacation. The greatest party, however, is the annual Carnival celebration. Basically a street party, it is a fun mixture of party, theater, art and folklore tradition. For each island, the annual Carnival is big business, and preparations for the next one begin almost the day after the last one ends.

The history of Carnival celebrations began hundreds of years ago in Italy where Catholics held wild costume festivals right before Lent. Since they were not supposed to eat meat during Lent, the festival got the name, “Carnevale”, which means “to put away meat.” The famous Carnival celebrations eventually spread to other Catholic countries, including France, Spain and Portugal. As Catholic Europeans set up colonies and entered the slave trade, Carnival took root in the New World as well.

Today, Carnival celebrations are found throughout the islands. They have been transformed, however, from those original Italian costume festivals to something distinctly Caribbean that differs from island

to island. The Caribbean Carnival is a blending together of many European cultures, as well as African dance and music. Important to the celebration of the Caribbean Carnival is the African traditions of parading in costumes and masks and moving in circles through villages in order to bring good fortune, heal problems and calm angry spirits. Carnival is an important way for the people of the Caribbean to express their rich African cultural traditions by creating elaborate masks and costumes. It takes months and a lot of energy and creativity to come up with a concept and develop costumes for the dancers to depict a common theme.

When Carnival first began, it was celebrated from December 26th until Shrove Tuesday (the day before Ash Wednesday). Still using this traditional time, Trinidad has the largest carnival, with daily events for four weeks leading up to Shrove Tuesday. The last two days are the frenzied culmination of all the parades, the largest floats and the final competitions to decide the winners of various contests.

Other islands hold their carnivals at different times so as not to clash and allow people to enjoy several celebrations during the year. If you are planning a Caribbean sailing vacation, check with each island’s tourist office to get a schedule of events. It is great fun to plan a charter around Carnival. Although each island may hold Carnival during different times of the year, there are some common elements to the celebration. Many of the islands will use Carnival as the perfect occasion to commemorate other events in the island’s past. All will include elaborate costumes (Mas) worn by many people. Colorful floats and street parades (Pan) are accompanied by lots of music (especially Calypso) and bands, and there is usually an elected King and Queen.

Following is a glimpse of Carnival celebrations throughout the islands:

British Virgin Islands

The biggest event in the BVI, this Carnival goes by two names. Some locals refer to it as the, “August Festival”, while others call it the, “Emancipation Festival.” It begins July 1st and ends August 31st. This annual celebration marks the 1834 Emancipation Act which abolished slavery in the British West Indies. All the islands celebrate with events taking place across the region, although most celebrations are held in Road Town, Tortola. Visitors are in a for treat including live music, dancing, street performers, parties, parades and food and drink booths laced with a distinct Caribbean flavor. A hotly contested calypso competition leads to the coveted crowning of the Calypso King. There is also a competition for a festival Queen. Events not to miss include the food booths set up near the waterfront in Road Town; the children’s pageants; calypso, reggae and costume competitions; bands on huge sound trucks cruising the waterfront accompanied by crowds of dancers; steel bands on floats; all night parties and the grand costume parade.

St. Martin/Sint Maarten

This island is unique because it has a French and Dutch side-both of which are extremely distinct from one another. The way in which Carnival is celebrated is also distinct, depending on which side of the island you are on. Since French St. Martin is considered a part of Guadeloupe, see below. Carnival in Dutch Sint Maarten begins with the Balloon Jump-Up after Easter and lasts until April 30th, the birthday of Queen Beatrix of the Netherlands. The Balloon Jump-Up celebrates the opening of Carnival Village, an area two blocks from Front Street that houses more than 100 food booths. The Jump-Up parades are a top Carnival attraction with their brightly costumed dancers, floats and live bands. The largest of the processions is the Grand Carnival Parade, which features elaborately dressed Carnival dancers winding along a four-mile route. In between parades, spectators are entertained by steel drum bands from other Caribbean islands. Competitions (especially Calypso competitions) are an integral part of the festivities. A traditional art form of the Caribbean, Calypso competitions test the improvisational and narrative skills of a solo performer. The winner goes up against the previous years’ Calypso King or Queen in a battle for the new title. The day after a new Calypso monarch is crowned, a Jump-Up Parade called Jouvert (pronounced Jou-vey) begins at 4 a.m. and lasts until sunrise. The grand finale to Carnival is the Last Lap Jump-Up, lead by King Momo, the straw figure who reigns over Carnival. The burning of King Momo signals the end of Carnival. Local folklore is that he takes the sins of the villages with him, thus leaving the island pure.

St. Barths

St. Barths is one of the three countries in the world where Carnival actually ends at the end of Ash Wednesday. It officially begins the Saturday preceding Ash Wednesday, but unofficially starts the day after New Year’s Day. During this unofficial time, the Carnival associations begin rehearsals in the street and people spend their time making the beautiful floats for the parades. The official start of Fat Saturday (Samedi Gras) is an all night dance party. The king of Carnival is King Vaval – a giant mannequin. He is featured with revelers and floats on Fat Sunday (Dimanche Gras) when people enjoy Jump-Ups during the day and all night parties. There are parties every night during the official celebration of Carnival. On Fat Monday (Lundi Gras), everyone dresses in red for the day of the red devils. The costumes are beautiful works of art decorated with glitter and reflective silver. Finally, Ash Wednesday is the day everyone dresses in black and white for the funeral of King Vavel. Festivities continue until 7 p.m. when the straw figure of King Vavel is burned, marking the end of Carnival.

St. Kitts and Nevis

Carnival on St. Kitts and Nevis officially begins on Christmas Eve and ends on New Year’s Day. The unofficial start occurs months before with costume making and float building. The Carnival season consists of many different activities such as beauty pageants, street jamming, calypso shows and competitions, masquerades, mocko jumbies and other traditional folklore.

Antigua

The Antigua Carnival dates back to August 1, 1834, when slavery was abolished and locals went to the streets to joyfully express their celebration of freedom. The celebration continued until 1957, when it was officially declared Carnival. Antigua’s Carnival always takes place around the last week of July through the first week of August. The ten days of revelry includes marches, parades, Jump-Ups, shows, and dances to the beat of Calypso. The Antigua Carnival is a great time for visitors on a Caribbean sailing charter to immerse themselves with the culture of this island. During Carnival, St. John teems with street performers, food and drink booths. Pan Ban- steel pan orchestras- are followed by dance troupes wearing intricate costumes. The lively event culminates with a massive road party called Jouvert, (meaning “day break”), where everybody is on their feet dancing to the beat of steel drums.

Montserrat

Carnival in Montserrat is celebrated between Christmas and New Year’s Day. The festival includes steel bands, Jump-Ups, King and Queen competitions, and parades. One of the highlights of Carnival is the calypso competition finals where performers dress up and act out their calypsos. Calypso is usually a social commentary about things that are going on in the island as well as feelings about the current government. There is usually a double entendre and the songs tend to be quiet risqué. The winner of the competition is awarded prizes and celebrity status on the island, and they will represent Montserrat in the inter-island competitions. Besides the calypso competition, Carnival also includes steel bands, sporting events, barbecues, and dancing contests.

Guadeloupe

Guadeloupe’s Carnival also finishes on Ash Wednesday. Rehearsals begin in January, with groups disguised in costumes dancing and singing in the streets. Carnival reaches its feverous pitch between Shrove Sunday and Ash Wednesday. Shrove Sunday begins with parades, dancing, costumes, masquerades and street parties. On Shrove Tuesday, pajama clad masqueraders dance throughout the day. On Ash Wednesday, Guadeloupe’s unique celebration of Carnival is apparent as revelers dressed up in black and white he and she wolves take to the streets. That evening, with people dancing and dining, Carnival comes to a close with the cremation of King Vaval. Midway between Carnival and Easter Sunday, Carnival is revived for one day at Mid-Lent Thursday, where revelers, depicting themselves as devils, dress up in red and black costumes.

Dominica

Mas Domnik is held at the traditional pre-Lenten time. During the ten day celebration, there are lots of activities taking place around the island. It is a feast of calypso shows and street Jump-Ups. The opening parade kicks off Carnival. The Queen contestants, calypsonians, the most popular bands, people in sensay costumes, moko jumbies, cheerleaders and many more people parade through the streets in a kaleidoscope of colors encouraged by a huge crowd of onlookers. Throughout Carnival, there are calypso competitions, costume contests, street jams, sensay festivals and beauty pageants. On the two final days of Carnival, music, culture and people merge to celebrate with costumes, bands and parades. The final event takes place on Ash Wednesday with the burning of the Carnival King and the beginning of Lent.

Barbados

Beginning in May and continuing throughout the summer with various events, Crop Over is Barbados’ biggest, loudest and best-loved festival. Dating back to the late 1700s and early 1800s, when Barbados was one of the biggest sugar producers in the world, the end of the sugar cane harvest was celebrated with big parties. Today, the celebration continues with more flamboyance and extravaganza. The event officially begins in early July with a ceremonial delivery of the last sugar cane harvest and the crowning of the Carnival King and Queen. The following five weeks is marked by a heady mix of live music (including tuk, calypso, soca and street bands), dancing, food and craft markets, cultural presentations and much more. The Pic-O-De-Crop is part of the Carnival celebrations and is a part of a fierce competition to pick the best calypso band. The best bands then compete against one another in a bid to win the honor of taking on the reigning Calypso Kings. This is a great community event. Carnival culminates with a parade called, “Grand Kadooment.” Costumed bands take to the streets for the final competition for “Designer of the Year” crown. Revelers dressed in elaborate costumes depicting various themes wind their way through the streets, dancing as DJs play the most popular music.

St. Vincent and The Grenadines

Vincy Mas, as Carnival has become known since 1977, was first celebrated as a pre-Lenten festival by French colonists in the late eighteenth century. The observance of Carnival as a celebration of the privileged class continued under the rule of Great Britain, who celebrated the four days preceding Ash Wednesday as their annual, “Masked Balls”. With the coming of freedom, the ex-slaves took Carnival to the streets introducing African cultural traditions. In 1872, the colonial authorities attempted to ban the celebration. On February 11, 1879, Vincentians decided that Carnival would be celebrated, ban or no ban. The people resisted the armed forces of the empire, leading to riots in the streets, and the St. Vincent Carnival Riots became part of the island’s history. The peoples’ festival continued to grow until 1973, when the Carnival Development Committee took charge to put resources into the planning and organization of the carnival. In 1976, the CDC decided to change the dates of the official celebration of Carnival, and the rest is history. Beginning the end of June, Vincy Mas today is a ten day festival of Pan (panorama), Calypso and Mas (costumes), where society becomes classless and non-racial. The streets of Kingstown become a hive of activity with around the clock excitement. Vincy Mas is filled with mirth and gaiety. The streets are filled with the constant hammering of DJ music blaring out of temporary bars. Various competitions, including costumed bands, Queen Shows (beauty pageants) and calypso are all part of the celebration. If you are on a Caribbean sailing charter, you will be overwhelmed by the riot of color, clash of music, display of talent and the teeming mass of humanity that overtakes the island during Vincy Mas.

Grenada

Carnival is one of Grenada’s biggest annual festivals. Renowned for its color, creativity and unique cultural character, Carnival celebrations are held during the second week in August, just one week after Emancipation Day festivities. Although each parish has its own brand of traditional costume or mas, the main Carnival action is in the streets of St. George’s. Festivities begin in July with the opening of various calypso tents, where singers vie for a chance to compete in the National Calypso Monarch Competition. In early August, Carnival celebration gains momentum. Every night of the week, there are cultural presentations and calypso shows, while steel bands rehearse for the upcoming Panorama competition. Carnival week proceeds with the National Carnival Queen show, the Soca Monarch Finals, and the Panorama Steel Band Competition. Carnival Sunday brings the Dimanche Gras Show- featuring the Kings and Queens of the Fancy Mas Bands in competition for King and Queen of Carnival. From dawn on Carnival Monday, the streets of Grenada’s towns are filled with traditional masqueraders depicting Jab-Jabs (devils) and social commentaries of the highlights of the past year (Ole Mas). Spectators, and masqueraders alike dance in the streets to the sound of steel bands and popular music played by DJs. On Monday afternoon, the fancy or pretty bands appear on the streets as they make their way to the big stage for the fierce Band of the Year competition. The street party continues late into the evening as the Monday Night Mas Bands weave their way through the streets dancing and waving brightly colored fluorescent lights and continues until the early hours of Tuesday morning. On Carnival Tuesday, spectators and masqueraders again dance through the streets with the fancy bands. The party continues until midnight, when the official Carnival celebration ends.

Although the dates of the music competitions, Jump-Ups, food booths, beauty pageants, costume parades and others activities that make up the festivities vary from island to island, Carnival celebrations are held annually through the Caribbean. Even though each island may have its own twist to the event, it is an opportunity for the people of the Caribbean to express themselves artistically and socially. Carnival is a celebration of the sheer joy of life! Regardless of what your social status is or the color of your skin, everyone, including spectators, is a part of the celebration. No matter where you go, you do not need an elaborate festival to have a great time in the islands, but a Carnival celebration can be a fun part of your Caribbean sailing vacation.

Remember, “Dis party can’t done ’til morning come.”

Donna Wolfson also know as “Sailgirl” at Virgin Island Sailing, has been sailing in the Caribbean and writing about it for years. Learn more about Catamaran Charters.

Of all bowling tips I can share with you, the most important bowling tip of all is: practice! No matter how well you understand the game, no matter how excellent your bowling equipment is, you just are not going to get any better if you do not practice, practice, practice.

Another great bowling tip is to get a coach. It is best to get a trained coach, somebody who has helped others on their road to bowling greatness. Unfortunately, getting such a coach can cost a pretty penny… if you can find one in the first place.

So, if you cannot find somebody trained as a coach, find the next best thing – your mom, dad, friend, or neighbor, etc. Of course, you do, indeed, want someone who is a great bowler. At the very least, you want someone who is very interested in bowling – think of it this way, not all basketball referees are excellent basketball players, but they know what is going on the game.

In other words, even if friend cannot roll a strike every time, he or she can still help dissect your movements. Your friend may still be able to tell you what is wrong. Also, perhaps you know what you are doing wrong, and you end up overcorrecting yourself – your coach (even if it is just a friend) is going to be able to tell you that you have overcorrected or to tell you other information that you just cannot see or feel for yourself.

Besides these two major bowling tips – practice and don’t go at it alone – there are tons of bowling tips to adhere to. Very few bowling tips apply to all bowlers like these first two do. Someone who always gets a gutter balls is going to need different bowling tips that someone who cannot time his or her approach. Similarly, an amateur bowler is going to be helped by completely different bowling tips than a professional.

Nonetheless, here are a few more bowling tips:

· Stop using the house balls at the bowling alley – get yourself a custom bowling ball, or at least a bowling ball that fits your hand well. You are going to be able to use a different weight ball than you normally would, simply because it fits your hand better. Why not go heavier?

· Get your own bowling shoes – while this bowling tip is not quite as important as the abovementioned one, it can still help. Most certainly, you are going to feel better when you are wearing your own bowling shoes.

· When you have a question, ask it – never assume that you have learned all there is to know. Even the best bowlers, the professionals, can stand to take some advice. Never stop learning.

· Stretch – no, bowling is not a contact sport, but that most certainly does not mean that bowlers do not get injured. Stretching can help you prevent injuries. Also, making sure that you have a ball that properly fits will keep you safer, too. You may also decide to wear a wrist support.

· Keep that throwing are nice and loose.

· Think – bowling is not all in the wrist, it is in the head. Really think about your movements and y our delivery. Concentrate on which movements create which spins on the ball, etc.

· Finish close to the foul line – being with six inches of the foul line will help insure that you get the best release possible (of course, you never want to cross it!)

· Watch the professionals – watch them on TV, or watch some great bowlers at your local alley.

· Always keep your eye on the target – this does not necessarily mean you need to keep your eyes on the pins! Rather, look at the markers in the lane.

· Follow through!

I hope that these bowling tips have helped you. And I want to remind you of one of the absolute most important bowling tips of all – have fun! It is not worth bowling if you are no longer having fun. Do not let the pressure to win get in the way of your overall aim to have fun!

Anne Clarke writes numerous articles for websites on gardening, parenting, fashion, and sports. Her background includes teaching and gardening. For more of her articles on bowling, please visit Best Bowling.

In this article we will look in depth at a relatively new wrinkle in marketing for law firms known as “attorney-client matching services”. First a little background is in order. The legal services market segment is expected to reach $82.5 billion in 2008 according to Euromonitor International a market intelligence firm. In recent history consumers have been finding attorneys through word-of mouth or through the yellow pages. Often the word-of mouth advice does not deliver people to the best possible solution for their particular needs and the yellow pages is certainly not a great place to select a lawyer I am sure you would agree. Additionally, according to the Pew Internet & American Life over four million consumers and small businesses currently search for legal services via the Internet every month with these numbers expected to rise to over seven million by 2007. I think you can see this is a huge market getting larger. It is imperative that attorneys understand this marketplace if for no other reason your potential clients and clients are moving to the Internet and yellow page advertising is a dying marketing for law firms vehicle. Understanding attorney-client matching services is one new way to tap into this Internet marketplace.

What I will not be talking about here is attorney-listing services. Please don’t get confused between attorney-listing services and attorney-client matching services. The two majors in the attorney-listing services arena are Lawyers.com or FindLaw.com that are used by many in marketing for law firms. With attorney marketing one might want to get a minimal listing on one or both of these two major sites. Both do drive a large amount of traffic to their sites for sure (in the millions of visitors per year). If you do get a listing then track your results carefully and see if being in the middle of a pack of listed attorneys actually does produce clients for you. Please don’t spend more on them than the basic listing that will run about $150 or so per month, at least until you can document results with the basic listing. Also, don’t buy your website through either of them, even if after testing you find good results, for many reasons that can be found under the Internet marketing tab on my website. One last note here, you probably don’t want to test most of the lesser attorney-listing competitors like lawinfo.com, lawcore.com or attorneyfind.com is my take, however if you do be sure to track your results. The rest of this article is about attorney-client matching services.

Attorney Marketing Via Five Attorney-Client Matching Players

In the attorney-client matching field there are five competitors for the attorney marketing dollar offering online attorney-client matching services. The first and originator is LegalMatch.com and its newer competitor being CasePost.com as well as a third competitor LegalFish.com. The two big players that offer almost everything in attorney marketing, Lawyers.com and FindLaw.com; have also recently begun to offer a version of attorney-client matching services.

Lets begin with LegalMatch that was established in 1999 and is based in San Francisco. LegalMatch uses a double blind matching system. By double blind they mean the consumer does not see identifying information about who the lawyers are and the lawyer does not see identifying information about who the consumers are although all the cards are put on the table for both to see before any contact is made between them. Through an allocation model LegalMatch makes the decision about which lawyers get the consumer’s information. Consumers can opt into “priority service” for a fee to talk with a LegalMatch staff attorney about their case and work with that attorney in selecting the attorney for their case. LegalMatch does have partnerships with the Utah State Bar Association, ATLA and NACDL. Membership fees for this marketing for law firms vehicle run from $2,500 to $25,000 per year (they will finance the membership fee if desired) depending on practice area and geographic location of the attorney. For example, a PI attorney in Los Angeles would likely be charged more than a family law attorney in Los Angeles, while the family lawyer in Peoria is likely to pay less than the family law attorney in Los Angeles. Their guarantee consists of extending your membership at no fee until your revenues have exceeded the fee you paid them.

Are There Legal Marketing Ethics Issues with Attorney-Client Matching?

A relevant digression here, since this model is not a lawyer referral program, a pre-paid legal service plan, a joint or cooperative advertising or a directory listing service it is not subject to ethics rules around much of marketing for law firms it has been asserted. Recently the Professional Ethics Committee of the Texas State Bar was looking into these practices and that committee received a seven-page letter (May 26, 2006) from the FTC that was agreed to by a unanimous vote of the FTC commission members that this attorney marketing practice is indeed ethical.

Already the states of North Carolina and South Carolina found the practice ethical. The Rhode Island Supreme Court specifically named in an ethics opinion that online matching services are ethical. Finally, the Utah State Bar (a mandatory bar) has retained LegalMatch as their lawyer referral service clearly indicating their thinking about LegalMatch’s ethical nature it seems to me. Naturally you do need to check with your state bar to be sure this is an ethical practice in your state. Now back to the options in the marketplace.

CasePost.com, based in Southern California, was established in 2002 is a second player in this area of marketing for law firms. They operate in a similar fashion as LegalMatch in matching clients with lawyers; however, the directory of attorneys is shown to the consumer immediately. The consumer can decide whether they want to remain anonymous or give their contact information to the attorneys. The consumer is limited to four attorney responses. Thus the consumer determines what attorneys will get their information. In May of 2006 CasePost has made a major expansion as a result of their partnership with HandelOnTheLaw.com that is powered by a successful nationally syndicated radio show on over 120 stations with attorney Bill Handel. This show has been running since 1985. They also have a strategic relationship with LegalZoom.com that began in 2006 that has increased their reach. Like LegalMatch the membership fees for this attorney marketing vehicle are from $2,500 to $25,000 per year (financing is available if desired) depending on practice area and location. Their guarantee to a member is based on a minimum amount of referrals over the year.

LegalFish is a third player in this arena. It entered the marketplace in 2003 and is based in Chicago. It is a bit different than the other two in a few ways. Like the other players the consumer can input their information and post their cases to the site as well give their identifying information or not. In a number of cases LegalFish will contact the posting consumer themselves by telephone or email to delve deeper into the needs of the consumer so they are not totally automated. There is an allocation model used by LegalFish in referring the cases to their members. Another difference is LegalFish charges a monthly fee for this marketing for law firms vehicle ranging from $180 to $750 to members that are non-contingency based practices. For contingency based practices the fee ranges from $1600 to $5000+ monthly only if the client retains the attorney. If LegalFish does not deliver a referral to a member that retains that attorney they don’t charge a fee to that attorney for the month (a form of a guarantee). Creating something of a “shared risk” system. Naturally, with this type of shared risk system, long-term success for both parties is based on LegalFish’s ability to generate new client opportunities and create demand for legal services, and their member attorneys’ ability to convert those referrals to paying clients. Both parties have to “pull their weight”. Finally, LegalFish reports they are particularly committed to serving the solo and small firm market with ten employees or less.

The next player in this marketing for law firms arena is Lawyers.com (mentioned earlier in this article about their directory listing or attorney-listing service) with their new Attorney Match Service. If you go to their homepage what stands out on that homepage is their “Find A Lawyer Quick Search”. This is their free to the consumer attorney-listing service (this is why you might want to test a listing with them and track results). To get to the Attorney Match Service you have to know to click on “Contact Lawyers” navigation tab or notice it up there at the very top of the Lawyers.com home page. Clicking on that takes you to a page where you input your zip code and the practice area you are seeking, however, it also tells you how many lawyers there are listed that “are interested in receiving your request”. You are required to fill in the identifying information with other case information. Once you do that you see the attorneys listed and pick the ones you want to send your request to and wait for their replies. The fee for the attorney member is $495 per year, however, you must have a biographical level listing on lawyers.com to be on the Attorney Match Service and that is $150 and up per month depending on the size of your firm. There is no guarantee for this service.

The final player in this marketing for law firms arena is Thompson’s Findlaw.com (mentioned earlier as an attorney-listing service) with their new attorney-matching website http://www.LegalConnection.com. The FindLaw system is similar to the Lawyers.com system with three steps of #1 Select your legal need; #2 Tell us about your case; and #3 Choose the attorney that’s right for you. It is different from Lawyers.com’s system since they have broken it out of their attorney-listing services completely with its own dedicated website. Their fees generally run from $500 to $1000 per month depending on your practice area and geographic location. They do not have a guarantee. They do report that they do set targets for each geographic area as well as practice combination and then will manage their marketing to get positive results for attorneys.

Well, now we have all the players in this particular niche of marketing for law firms with a lot of information. I think it would be imperative for me to mention one more item. Both Legal Match and CasePost have negative information on the Internet and it needs to be considered. If you go to Google and search just the term LegalMatch and then do the same with CasePost you will be able to find details about the negative information. One location that covers the negative information on LegalMatch with relevant links is at http://en.wikipedia.org/wiki/LegalMatch although that is disputed as not being sufficiently neutral in tone, which is one of Wikipedia’s requirements..

Conclusions and Recommendations on Attorney-Client Matching

Let me list my current thoughts/conclusions in this marketing for law firms niche of attorney-client matching services and from there it is up to you to make your decision:

1. This marketing for law firms vehicle clearly has some merit. This approach can deliver business to you that you would not get otherwise and get it to you now. Yes, you can do better and at least arguably cheaper for yourself through the right Internet attorney marketing strategies (see my website). However, it is not going to happen tomorrow and attorney-client matching can happen tomorrow. You can build your own systems while using these systems and then decide if you want to continue their systems or not. They will always probably get some business you would not have gotten otherwise even if you had your own online systems.

2. Unfortunately you are only “renting” the methods used to get the business you are being sent and don’t “own” the business methods used. If you had the correct Internet marketing for law firms system up you would have a salable asset in those systems and be driving traffic exclusively to you, which is better than this option almost certainly in the long run for most if not all attorneys. Additionally, as a general principle it is not good to be dependent on any one source of referrals as I am sure you know. That said I still think attorney-client matching services are a good option before you have your own Internet marketing systems and/or other marketing systems up. You may even want to continue these services after you have your own systems up. Having your own systems up makes you more secure and now you are at choice about staying with the service or not.

3. Who is this marketing for law firms vehicle for really?

a. Someone who needs more business right now. These systems have a stream of business coming right now and they can send it your way right now. Other attorney marketing systems will take some time to make happen and yield results.

b. Someone who is very, very clear they don’t want to be involved in the marketing process and are willing to pay someone else to do it for them even if it costs them more and they are “renting”. If that is you, then this is probably a good move for you. That said, you still are going to have to “close” the client they send you via email or on the phone so you are going to be involved in marketing at that level, just less marketing. You are never going to get away from that aspect unless you are an associate who does nothing but technical work in someone else’s practice (not that there is anything wrong with that).

c. Someone who is doing some attorney marketing that is not working for them or not working very effectively for them since if you stop what is not working and do this type that is working you may be able to reduce your marketing costs while increasing your revenue stream.

d. Finally, a partner level attorney who has a senior associate that has good people skills that could work this marketing for law firms vehicle and close the referred clients.

4. Who is this type of attorney marketing not for?

a. Someone who won’t attend to the referrals from the matching service most if not nearly every working day.

b. Someone who does not have fair to good “closing skills” or “bedside manner” (Note: you can get some coaching from these firms to improve this aspect if needed and/or see my website for more information on this skill set). You are not the only attorney getting the referral from the match firm so you need to “shine” well enough to get hired. There is still an element of competition involved with maybe 3 to 5 other attorneys who got the same referral.

c. Someone in a geographic area that does not generate a lot of referrals in your practice area. Like a rural area or small town or maybe an estate planner in a low-income area. So you see this marketing for law firms vehicle is not for everyone.

5. The negative information on LegalMatch and CasePost is somewhat troubling to me even though much of it is from the past and has been positively addressed. The negative information of the past on LegalMatch appears to have not troubled the Utah Bar, the Association of Trial Lawyers of America and the National Association of Criminal Defense Lawyers. This is reassuring to me.

6. If you were reasonably sure this type of vehicle is for you I would go with LegalMatch first. I am presuming you are willing to work their system diligently and have at least low average “closing” skills (they will work with you to get your closing ratio up if you need some support in that area). Why LegalMatch? They have over 1500 members currently (a good sign I think), over 90 employees and have been in business longer. I figure that gives them an edge in knowledge, results and staying in business over time. Additionally, their “footprint” of bringing business to their members is almost certainly larger since they have more resources to drive business to their site than the others. If for some reason you are uncertain if this type of marketing for law firms is for you then I would go with LegalFish first. Why LegalFish? The LegalFish option would allow you to get into this marketing for law firms arena now with less expense and less risk than LegalMatch or CasePost. Do realize the LegalFish attorney marketing “footprint” is going to be much smaller than either of the other two services so they won’t be sending as large a volume of business your way almost certainly. Do be sure you have in your agreement with LegalFish that they will not charge you for the months they do not send you business. If you had a good experience working the referrals from LegalFish, diligently worked the system almost daily, realized a good return on your investment and you wanted to do more then I would look into LegalMatch next. Either starting with LegalMatch or LegalFish, if you find that you really liked this approach to marketing for law firms there is nothing wrong with belonging to two or even three of the services.

7. If you decide to become a member with LegalMatch, Case Post and/or LegalFish do remember your financial arrangement and term of membership are somewhat to greatly negotiable. Do negotiate a win/win agreement for yourself. Naturally, if you can get references of current members to contact from them in your practice area and in a similar type market to yours so much the better before you sign your agreement.

8. I probably would not go with Lawyers.com at this point. Why? First, no guarantee. Next Lawyers.com does not appear to me to be promoting that part of the site enough. Additionally, I am not sure it is worth the cost of the bio and the fee that together will run at least $2,400 for the year. I suspect this money could be better put to use with one of the “big three”. Lastly, given the consumer has a list of attorneys that could be large (search on the site for your zip code and practice areas and see how large it is for your area) you are going to be in a crowd I fear. Thus it looks like not much business and it seems no way to impact the consumers’ thinking in your direction at the point where they are selecting who to contact. An exception to this thinking is if you already have a bio listing with them (and it is delivering business to you) this add on service might be a useful attorney marketing move given you are only spending $495 more per year. That said keep good records and see if it produces you any business. If not you would stop the service of course.

9. With respect to LegalConnection.com I probably would not go with them at this point. Why? No guarantee. I do see it as an advantage that it is a stand-alone away from the FindLaw.com site. For that reason alone I would favor it over Lawyers.com, however, I don’t see LegalConnection.com or Lawyers.com as being in the same class as the “big three” at this point in time.

You can download free now the 125 page Report titled “31 Proven Law Firm Marketing Strategies” by Henry Harlow and much more. You can increase your income; reduce your work hours as you serve your clients better than ever – guaranteed. http://www.Law-Firm-Marketing-Coach.com

Why Use Resume Objectives

Before we can discuss the pitfalls you first need to understand the reasons for including your resume objectives and how they relate to your resume and interview selection process.

Including an objectives section at the beginning of your resume provides a brief introduction to the purpose of the resume, highlighting your career objectives and the type of job you are seeking.

It is very common for job-seekers to include a brief objectives section at the beginning of their resume The objectives section can be an important part of a resume, and might be the first thing employers looks at. Therefore you should put considerable thought into constructing focused and clear objectives.

Look At These Resume Objective Examples

A resume objective does exactly what the name suggests; it highlights your objectives and states the type of job you are seeking.

Here are some examples of career objectives:

· To obtain an elementary education teaching position with upward mobility to a principalship.

· To obtain a position in manufacturing operations and development which will utilize acquired knowledge and collective experience.

· Public relations writer for a large metropolitan hospital.

· Auditor position in the public accounting field in the Philadelphia area.

As you can see, the objectives are short and sweet; meaning they are to the point in describing the purpose of creating your resume.

Doorway To The Interview… Resumes

What is a resume… usually it is the first contact you have with potential employers. It is also where you list your skills and create a marketable presentation so that companies understand the benefits of employing you.

Your resume is also the first (and possibly the last!) opportunity you have to persuade your prospective employer to give you an interview.

Clearly… it is in your best interests to ensure your resume is compelling enough to leave the recruiter with no other option but to invite you to an interview.

If you want to learn more about writing resumes that get interviews, visit a site such as Top Career Resumes where you will find numerous articles and tips.

Or, if you prefer… a cost effective alternative is to use a resume writing service to prepare your resume for you.

Pitfalls of Using Resume Objectives

You may have noticed that all previous references to objectives focus on you and therein lies the pitfall!

Employers are not interested in what you want…

If your objectives fail to match those of the employer, you will not even get to first base! So keep your options open until you find out more about their objectives.

Some people decide to omit the objectives section and use that space to highlight other abilities and accomplishments. Whether you choose to use resume objectives or not will depend greatly on your particular situation.

Reasons Against…

A few experts feel that the resume objectives section can be limiting to job seekers. It makes you be very specific as to your goals. This may be constraining if you want to be general and leave your options open.

Employers on average take only 30 seconds to look at a resume. The objectives section is the first thing that catches their eye. If you have a specific objective written, for example to obtain a managerial position, the manager may pass on your resume if he was looking for some other position.

If you are thinking about getting a professionally written resume, now would be a good time.

However, remember that the objectives section can disqualify you for jobs different from your stated objective… if you are not looking for a targeted job you can skip the section without many negative consequences.

It would be advisable to skip the resume objective section rather than be too vague. Unfocused objectives will put off many hiring managers. They may not end up looking at your experience and skills, which would of shown you to be a suitable candidate for the job.

Reasons For…

If you do include your resume objectives, you should construct several different resumes, each specifically tailored to the job you are applying for. You will want to make your resume relevant to each job. The objectives section may be the best way to create job specific resumes.

A draw back of not including the objectives section is that a hiring manager may not be willing to search your resume to figure out your job objectives and goals… and may bypass your resume.

If you have a specific job position in mind and are clear about your objectives, this section can be useful in informing potential employers about your reasons for applying.

In either case, it may pay you to seek professional advice before you make your final decision. The modest cost of doing this pales into insignificance compared with the cost of making a poor career decision.

Stating Your Resume Objectives

This has greatest benefits for career changers and recent college graduates. Your objectives should be concise and to the point, to quickly inform employers about your background and goals.

Entry-level workers can state in their resume objectives that they are recent graduates looking for positions in their particular field. Career changers should state how they can use their previously earned skills to make a transition into their new career.

Be Employer Focused

An alternative to resume objectives might be the ‘Qualifications Summary’ section. This is a section where you can briefly discuss your skills and how you intend to use them.

This can make your resume more employer focused, as the employer wants to find out what you can do for them. This might be more beneficial than having a self-focused resume, simply listing what you want to do.

Many employers prefer to have employees that are focused on their goals and motivated to achieving them. A well presented objective can be just the high-impact tool that can get a hiring manager’s attention from the start.

Finally…

When writing your resume objectives you have to consider your career plans. If you have not already done so, now would be a good time to get assistance with career assessment and planning.

When you have completed your planning and taken some time to match your interests with your chosen career, your resume objectives should complement the results you obtained through your searches.

Do you know how to use resume objective samples when writing your resume? Learn more about resume objectives by visiting my site at http://rogers-resume-help-center.com/resume-objectives.html

Many people think their cat’s behaviors are because the cat was abused or neglected. I want to clear this up for you. Abused cats are rare. Most cats are just wary of strangers. Bad behavior is usually because they were never taught correctly or played with aggressively. So, how can you identify an abused or neglected cat? Let’s look at what cat abuse and neglect look like and then we can talk about the cat’s responses:

Cat Abuse can be intentional or unintentional. Usually, unintentional abuse is called “neglect” and is addressed by humane societies all over the world. There are actually three levels of abuse. Neglect, Over-Discipline (over use of discipline tools) and Intentional Abuse. This article addresses the Neglect, which is the most benign form of abuse.

Description of Neglect -

Neglect means not addressing the animal’s primary needs for survival – water, food, shelter, rest and hygienic elimination. Then there is the more severe type, where a cat is forced to live in filth, confined to a cage all the time, or denied companionship with people or other animals. Many times, this can be caused by not spaying or neutering your pet. Unwanted kittens, or too many cats, is the primary cause for almost all of this type of abuse. Sometimes, a person is too ill or has allergies. Maybe a person is trying to keep a cat in an environment that makes it impossible to properly care for a cat.

I remember many years ago, seeing a homeless man walking down the street with his belongings in a shopping cart. Homeless people were harder to find then, so he stood out. He was pushing the cart with one hand and had a carrier with a cat in it, in the other. I felt sorry for both, but being a child, I didn’t know what to do. The cat was experiencing neglect, but felt much love. The man, I’m sure, didn’t know he was doing harm to the cat. He just knew that he couldn’t let his beloved cat go into a shelter – at that time all the shelters I knew of were kill-shelters.

An older cat (over a year) has little chance of coming out of a kill shelter. Most people want a kitten. The grown cats are often given no more than 2 weeks to find a home and then euthanized. This heartbreaking situation often occurs when people lose their homes, develop allergies or find that they just don’t want to deal with the discipline and behavior problems that developed in the cat. The single biggest reason people give up a cat is inappropriate elimination. Next, come allergies, followed by death of the cat’s owner. Some cats are surrendered because the person moves and is unable to find pet-friendly accommodations.

I understood the man’s feelings of love and concern for his feline companion. I also understood that the cat couldn’t live in that carrier for long. There was no safe place for them. No homeless shelter would take a man with a cat. In this case, I think the abuse is unintentional – neglect, by description. However, I think the heart of both the cat and the man were in the right place, just that the situation was unfortunate.

In news reports, we sometimes hear of breeding farms where cats are bred to the point of exhaustion and kept in sub-optimal conditions. We hear of people who just keep bringing home strays until they are over-run and can no longer take care of them, and the cats become a neighborhood problem. All of these situations can produce neglect.

Now, let’s turn to the cat’s response to neglect. How does a cat respond? Why does it do that? By understanding the specific situation and response, we can address the resulting problem behaviors with love, patience and training.

Effects of Neglect

A cat left in a cage with other animals nearby is often skittish and afraid of people. It expects food and a clean litter box on occasion, but cuddles and attention may make it uncomfortable. These cats often have no privacy issues in the cage, but once free, they are very private about their litter habits. If the cat was kept in a small carrier, it may soil itself, or hold back elimination until it is very uncomfortable. It may be dehydrated and need medical attention. The cat will be overweight from lack of activity. It may be apathetic when play is offered, not knowing what is expected. Electric lights may be something that set off a fear response in the cat because it means that people are coming. In other cases, darkness may be scary at first. Once the cat’s eyes adjust to the light level, it will be all right, but when the lights are turned off or on, the cat may cry or hiss. In the case of a cat kept in the dark except when people are coming, it may be fearful the entire time the lights are on, while also expecting food, water and a clean litter box to be provided.

What Can We Do to Help These Cats?

These cats don’t do well with handling. The less you try to pet, hold or cuddle these cats at first, the better. Let the cat come to you. It will, given time. Be sure to care for it’s creature comforts – food, water, bed, clean litter box – but don’t expect a cuddly cat for a while. That will come when the cat feels that it can trust you. It may be afraid of the sound of your feet on the floor. It may run when you come into a room. As time goes on, the cat will stay and just watch you. Another time, you may be able to approach and offer a scratch behind the ear. Eventually, you will be able to give a full cuddle. Do not try to pick the cat up, but you can pet it and the cat won’t run away or feel assaulted. When the cat responds with a purr, an offer of a cheek or an ear, or you can stroke the spine and the cat isn’t trying to run away, then you have a cat that is only cautious of you. Continue until the cat comes for cuddles, which may already be happening. Still do not try to pick the cat up. If it wants your lap, it will come. This cat may still run from you if discovered in a windowsill, on a dresser or surprised in the litter box. Say your cat’s name in a conversational tone and the cat will eventually not run away and perhaps allow a stroke. In the case of the litter box, just say the cat’s name, but never try to cuddle a cat in the litter box. If you can provide a privacy screen, the cat may stay in the room.

These cats need socialization. They need to learn to live with others outside of a cage. They need gentle discipline and may not know the meaning of the word “no.” They will love feeding time but be afraid if you need to walk near their food bowls, and run from the food. Give them time, move slowly and talk gently in their vicinity. They need to learn what people are about in a good way.

Once your cat has learned to trust you a little bit, enough to not run away when you enter a room or even starts to come to you, then you can begin to bond with your cat. A tickler wand is your best friend for this. Gently shake the wand so that the end twitches. Your cat will be interested, but may only watch at first. If your cat goes for it, excellent! When your cat gets hold of the business end of the wand, allow your cat to feel the success by keeping the wand steady for a few moments. When the cat lets go, you can start to twitch it again. The cat will play with you in this manner for quite a while. When the cat tires, put the wand up out of the way so that your cat is forced to play with you, not just the wand. If your cat grabs the wand in it’s mouth and tries to run away with it, offer resistance and don’t let go of the wand. Some cats want to take the wand and hide it under a couch or in a corner so they can worry over it for a while. Don’t allow this – the cat needs to play with you, not just the wand. After about ten days of playing with the wand, you will see your cat become more accepting of its new circumstances. Your cat should assimilate into the household well. There may be people it does not accept, and those persons can also play with the cat to promote bonding.

Under no circumstances should you perpetuate the abuse or neglect! Any discipline needs to be done gently and with care. A squirt bottle, long a favorite tool for discipline, should only be used in the beginning stages of training, while the cat is learning the word “no.” After that, you should not need it. Redirection is your best training technique. When your cat gets into or expresses interest in something that you don’t want to see it getting involved with, redirect it’s attention to something that it is allowed to be involved with or have.

Some of these cats can be clicker trained, but the bond with the person needs to be present, first. Concentrated training to condition the cat to the clicker will be needed. Some cats may be so skittish that even the best treats will not condition the cat to the clicker. If your cat runs from the clicker after a week of conditioning, do not continue. Your cat will never be comfortable with the unexpected noise it makes. You are better clapping your hands and saying “no” to stop bad behaviors than trying to clicker train for positive behaviors.

These cats will be extremely grateful for good treatment. One expression of that love, biting, may not be acceptable – especially if the cat bites hard and uses the canine teeth. Push your hand or finger into the mouth instead of pulling out so that the cat will not be able to bite down and cause you injury. You can push in hard enough to cause the gag reflex, but never harder. Never cause the cat injury in response to an injury to your person. Hitting is never acceptable – but raising a flat hand so that the eyebrow whiskers can feel it is acceptable.

If you must pick up your cat, as in putting the cat in the carrier or removing it to another room, pay attention to the cat’s body. Be sure to pick the cat up by the ribs and the hind legs at the same time to minimize stress to the cat. If the body is stiff, don’t hold the cat to your chest. Allow the cat to struggle, but stay out of the way of the claws. When you place the cat down (don’t let it jump), stroke its back if you can. Talk to the cat. It will stop a few paces away and look at you. The cat may come to you for a scratch if offered. Always talk softly and lovingly to your cat.

In Closing -

With all these admonitions and dos and don’ts, you may think that a neglected cat is too much trouble. Not that much, really. They take some time getting used to people, but once they trust you and know you have their best interests at heart, these cats will come to love you very much. The early stages with a neglected cat are the most critical. After that, you may find a loving, caring, demanding cat. Demanding because it may never want to be separated from you. Demanding because whatever it was denied before it will crave from you. Moreover, you will be loved, very deeply. It will care about you in its fashion. If your are down or blue, possibly sick, the cat will worry over you and try to find a way to comfort you. These cats are very responsive to their people. Hypersensitive is a good description. Empathic is another good description of their behavior. Some cats even approach a symbiotic relationship with their people.

Give love and patience, and love and patience will be returned. Give concern and care and those are returned. A neglected cat is one of the best pets for a single, older person. The cat will be tuned to that person in short order. It will give love and affection to ease the loneliness and loss these people sometimes experience. When the person is ill, the cat will understand and be there to comfort, while allowing the person to care for him or herself.

Morgen Marshall, a cat whisperer, invites you into her world of cats. She created a website dedicated to making the relationship between cats and people harmonious and healthy. For the Love of Cats is a place for people who love cats to find answers from someone they can trust.

In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important realization is the need to satisfy the whims and fancies of these customers in order to survive in these increasingly competitive markets. Organizations that do not act on this dictum have suffered the loss of market share or worse, total annihilation. Such dire consequences have awakened many organizations to rethink the way they see marketing. Thus, there is urgency for an organization (be it products or service providers) as a whole to develop appropriate holistic customer-focused strategies to ensure that the customer remains at the core of their organizational thinking.

With the rapid advancement of information technology (especially the rise of the Web) and the increasing difficulties of meeting customer’s needs and wants (for example, their expectations of 24 / 7 customer service especially for online transactions), there is a shift from a traditional marketing approach to customer targeted marketing. Many organizations and marketing consultants are emphasizing the need to allocate more funds to apply new-found knowledge of consumer behavior in new products development, build better customer relationships through customer loyalty and retention programs.

This purpose of this paper is to raise the awareness of the need to concentrate marketing efforts towards the customer rather than the inward-looking traditional product-focused arrangement. And more importantly, the paper will shed light on how an organization could go about in making this important transition in this current competitive market.

Marketing Approaches Explained:

Before I proceed to discuss the shift in the marketing approach, it will be appropriate to explain briefly the two marketing approaches separately for greater clarity.

Traditional Marketing-The 4 Ps of Marketing:

The marketing mix or what is commonly known as the 4 Ps is a framework for marketers to implement a marketing concept. It consists of a set of major decision areas that a company needs to manage in order to at least satisfy consumer needs. According to Kotler et al. (1999), the mix is a set of “controllable tactical marketing tools [...] that the firm blends to produce the response it wants in the target market” (p.8). Hence, in an effective marketing program, all of those elements are “mixed” to successfully achieve the company’s marketing objectives.

The traditional marketing mix contains four major elements, the “4 Ps of marketing”. As defined by Kotler et al. (1999):

1.Product: Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. In includes physical objects, services, persons, places, organizations and ideas.

2.Price: The amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service.

3.Promotion: Activities that communicate the product or service and its merits to target customers with a view to persuading them to buy.

4.Place: All the company’s activities that make the product or service available to target customers.

With the rapid changes surrounding organizations, the traditional marketing mix of the 4 Ps has been criticized for being too myopic in this current market situation. The traditional marketing mix has also been disparaged for being too product-focused and for taking an overly inward-looking strategy with regards to the organization’s resources and capabilities in production matters. This is antithetical to attending to the more important organizational goal of satisfying the desired needs and wants of customers.

In addition, the Web and E-commerce revolution has played a major role in alleviating customers’ ability to shape their relationships with the company. This has led customers to expect companies to market their products and services in ways that reflect more directly their individual needs.

These changes have prompted enterprises that wish to stay ahead of their competitors to shift their traditional marketing approach to customer-targeted marketing.

Customer Targeted Marketing:

In customer targeted marketing, the customer becomes the central focus of the organization’s strategy and activities, rather than the product itself (which is the prime concern in traditional marketing). The organization’s paradigm shift in marketing requires a company to build a commitment to quality and to listen critically to the customer to determine the market needs and how the company can meet those needs more effectively.

One of the major characteristics of the approach is to focus on each customer’s interests and interactions with the organization to deliver targeted, personal messages. This would require the company to be constantly gathering information about their customers in an effort to better serve them and, most importantly, to retain them as loyal customers. As suggested by Peppers and Rogers (1998), the organization would need to use various techniques and strategies (possibly with the help of information technology and the Web), such as focus groups, in-depth interviews, customer surveys, attitude testing and so on to obtain information about consumers for more effective marketing of a product or service. With these customers’ data and feedback, the organization will apply the knowledge to develop more customer-centric products and services and/ or to improve existing ones. In addition, the information will be shared within the organization to encourage employees at all levels to focus on creating maximized customer value and loyalty.

Why Customer-Targeted Marketing?:

In order to have a competitive edge and to satisfy increasing levels of customers’ desires, companies realized that they have to see their customers as individuals rather a homogeneous mass of similar tastes, values and buying behaviors. Due to such transformation, companies need to be more customer-focused in its overall marketing strategy. This has resulted in organizations adopting a customization strategy to increase customer’s loyalty to their products and services. For example, in banking and insurance industry, there has been a move towards greater customization. Standard products/services have been given way to a varied menu of features from which customers may select their own preferred combination.

In view of these changes, companies that understand the asset value of each customer, and that tailor their marketing efforts (and their costs) to acquire and sustain the highest-value assets, will win over less-adaptable traditional marketing approach of the 4 Ps.

The Process of Transition:

In order to strategically change from a traditional marketing approach to customer targeted marketing, an organization must be aware of these following areas:

Paradigm Shift. A company must fully understand that customer targeted marketing requires a shift in the organizational mindset, and not just structural organizational changes. They must realize that their sole purpose is to continuously satisfy customers’ needs and wants. Thus, to ensure a smooth transition from a traditional marketing approach to customer targeted approach, an organization must reflect and ask itself questions as to what areas need to be analyzed and to understand the ramifications of such a transition in the organization. On the other hand, an organization needs to realize the negative consequences for not willing to be a more customer-focused marketing organization.

Customer Targeted Planning. As in any organizational change initiative, proper planning is needed. The objective of planning customer-centric marketing strategies is to find win-win opportunities with customer and to identify the best mutual opportunities for your customers and your company. This requires the organization to see the issue(s) from the customers’ perspectives and to strategically plan the organization’s resources around them.

In short, the organization’s shift to customer-targeted marketing should embrace these three important points:

1.Planning should focus on customer wants and not looking inwardly at company goals

2.Focus on the honest feedback and suggestions through creating different channels of communications. Listen to the customers, rather than forcing them to listen to you.

3.Integrate your customers in every aspects of your business, from new product design to after-sales services and more.

Organization-wide Responsibility. For the approach to be successful, members need to understand the new philosophy of marketing and embrace it organization-wide. Many organizations tend to underestimate the degree to which every facet of the enterprise needs to be involved in the process and to be integrated into the actual customer relationship.

Organization Redesign. An organization has to assess the roles of all functional departments interacting with customers to ensure that they add value to customers instead of increasing the costs. By reorganizing the company with the customer as the focus, many departmental roles and responsibilities will have to be redesigned. And when that happens, the employees will have to adopt new work processes that would be more customer-centric in nature.

Human Resource Training. There is a need to develop customer-focused human resource through customer behavior training, across the functional departments. By investing in such training at all levels, the members will be more knowledgeable, more autonomous, and more efficient in anticipating and meeting the needs of the customers.

Use of Information Technology. With the advancement and increased affordability in information technology, more companies are able to collect available data on customer purchase behavior more efficiently. For example, technologies ranging from checkout scanning to Internet cookies are commonly used to track customers’ buying behaviors. Companies that employ such technology will be more adept at acquiring new customers, retaining existing customers, and cross selling than those who do not.

Enhanced Customers Communications. With the use of the Internet as a medium for targeted communication, this allows companies to be in touch with customers at less than one-hundredth of the cost of more traditional snail mail, brochures or flyers. Communication through emails with the customers is almost free, and the customers can retrieve communications almost immediately. However, this has also resulted in customers having 24 / 7 service expectations of these companies.

Customer Targeted Measurement. An organization must be able to measure and evaluate the success of their customer targeted marketing strategy. In most cases, traditional measurement techniques such as profitability, market share and profit margins are used to measure the success. There should be an added emphasis given to developing measures that are customer-centric and which are able to assess the marketing strategy. Customer acquisition costs, conversion rates, retention rates, customer sales rates, loyalty measures and customer share within a brand are some examples of customer-centric measures than a customer-focused organization can adopt

Conclusion:

The need for survival has provoked many organizations to shift from traditional to customer targeted marketing. The market conditions surrounding us will continue to change at an accelerating rate and customer’s expectation will continue to rise. Hence, without any doubts, more and more companies will adopt a customer-targeted marketing strategy with increased intensity.

About The Author

Dr. Alvin Chan is an Innovation Research Specialist in Asia. He has consulted for and aid in the development of managerial innovations and effective learning methodologies in several organizations. Currently, Dr. Chan is the Senior Research Consultant at FIrst Quatermain Centre of Collaborative Innovation (www.firstquatermain.com [http://www.firstquatermain.com]).

Please email to Dr. Chan at bizguru88@hotmail.com as a courtesy if you are reprinting the article online or in print.

Have you ever achieved an important goal or dream, yet quickly moved on to the next task? Or maybe you boldly took a risk, yet your performance didn’t meet your expectations or others? Or maybe the perfectionist in you felt the accomplishment wasn’t big enough or worthy of celebration? Do you generously celebrate your wins?

I thought I was someone who was good about celebrating successes. And, maybe you have too. But recently, a few significant events opened my eyes to the importance of celebrating and the costs associated when accomplishments are minimized, criticized or glossed over. I invite you to explore the “celebration factor” in your life, as I share my own recent experiences with you. It’s forever changed my relationship with celebration, and how I intend to consciously choose to honor the big and little achievements along life’s path.

It’s no secret that I’ve been busily working on preparing my book for publication. While there are numerous tasks and milestones along the way, going to print is one of the biggies. December marked the first print run of 125 galley copies for book reviewers. While I consciously knew this was a great achievement, the event was sort of lost in the flurry of other activities. Instead of feeling elated and joyous, I have to admit my experience was more like a mini postpartum depression. I had a bodywork session, and didn’t think much of it.

Not too long ago, I uploaded the files for the first BIG print run. There wasn’t a parade or party. The files were simply uploaded. Mission accomplished. Yet, my task list seemed as overwhelming as ever. Once again, I felt my normal happy self uncontrollably nose-diving into droopiness. This postpartum-like depression seemed worse than before. It was awful! Conversations with other authors confirmed this was something they had experienced too. But, why? Would some conscious celebrating have helped?

A third event brought me even more clarity. Last weekend, I attended a workshop. Since this next phase for me is about putting myself into the public eye, I decided to participate in the amateur talent show. This was definitely outside my comfort zone, as I don’t consider myself a performer AT ALL. But, I’ve admired women who dance freely in front of a group, and thought it could be fun. More importantly, I decided it would be a metaphor for authentically expressing myself in front of a group. I figured if I couldn’t put myself out there in front of a supportive, loving group, then I’d be in big trouble on my book tour.

So, I went for it. I gathered tips from the dance instructors who happened to be attending the event. There was virtually no time to practice. My legs were shaking terribly in anticipation of this event. I was nervous. I hate making a fool of myself. But, before I knew it – I DID my performance. They all clapped and loved it.

Did I celebrate? Heck no. I stood in the back of the room replaying the performance in my mind, my body still shaking a bit. The critic was active with judgments. I had moved too quickly. I had forgotten some of the tips, like breathing. Could everyone tell how nervous I was? As others congratulated me, I deflected their comments, minimizing their kind words. How many times have YOU deflected or minimized acknowledgment from others?

I explained to others that it wasn’t perfect. The truth is, there were parts of the performance that were fabulous, and I felt amazing and powerful at certain moments. Other parts of the performance were a tad awkward, and a tinge of nervousness shined through. Overall, it was pretty darn good, especially considering it was a first time experience. While everyone was focused on the overall performance, I was fixated on the imperfections. Performance aside, simply the courage to do it was worthy of celebration. How many times do you refrain from celebration when your desired outcome falls short of expectations?

I eventually got tired of pushing the accolades away, and knew it would be useful to break this nasty habit. This whole experience served as a metaphor in TWO big ways. First off, it’s not about doing it perfectly. It’s about doing my best, being my authentic myself, and enjoying the process. This is something I’d like to keep in mind, as I set out on my journey as a published author. No doubt I will have a few awkward steps in the eyes of the public. Perhaps you’ll join me in trading the aspiration of perfection for full self-expression and a joyful journey — in your own life?

Secondly, I realized that once again, I wasn’t letting the celebration in. FEELING the celebration is key. Positively anchoring an accomplishment conditions us to continually risk, express ourselves and achieve more. I have been working on this since then. And, taking in the celebration feels AMAZING. What is something that you need to celebrate in your life? I challenge you to go for it.

As things turned out, the book spine needed some width adjustments, last minute endorsements came in and we caught a few needed corrections. On Wednesday night, the final-final .pdf files for The Power of Inner Choice were uploaded to the printer. At last.

I am a good student, and so is my boyfriend. And, the lessons were fresh. This was the landmark moment that wasn’t going to be brushed aside this time. I hypothesized that minimal celebration had contributed to the droopiness. We wanted to avoid the previous slump at all costs. So, Wednesday night became the time to celebrate.

How would you have celebrated?

Our last minute celebration consisted of fresh halibut, Gorgonzola Gnocchi from Trader Joe’s (it’s very yummy!), an exceptional bottle of wine – and one of our favorite dessert treats. But, it wasn’t the food, it was the ATTITUDE of celebration. Making the evening special just because we decided to. Most importantly, I took the celebration inside of me and FELT it. And, I’m happy to say — there was NO slump yesterday. Now it’s time to celebrate the book release!

Celebration is about honoring yourself. It refuels the fire. It soothes the soul. And, it FEELS GOOD! Without it, our efforts can take the wind out of our sails. Life is full of big and little opportunities to celebrate. Some would say that CELEBRATING and experiencing joy IS what life is all about. I’m beginning to believe that is simply the truth.

Are you CELEBRATING your life?

I

t’s not too late to start celebrating every step of YOUR journey. Celebrate with me. Celebrate with your loved ones. Celebrate with yourself. Just start celebrating.

Mary Allen, CPCC, MCC is author of The Power of Inner Choice. She hosts Conversations with the Masters interviewing best-selling authors via free, live conference calls. Visit http://www.lifecoachmary.com to learn about coaching, her popular year-long Success and Inner Peace Bootcamp and tap into a wealth of resources including her ezine SoulFULLY Living, and Your Daily Gems.

Are you looking to rent sports cars? Do you know that there are several options to get into a sports vehicle. Now you can discover what you need to get into a sports car. Join me as we take a look.

There are several ways to get into a sports car. Here they are, and then we will get into detail:

* Buying A Sports Car

* Joint Ownership

* Renting Sports Cars

* Buying A Sports Car

Buying a sports vehicle is the first option. This can be a great idea, especially if you can afford it. Afford it, the next option is to get a kit car. These are great ways to get into a great looking sports car for much cheaper!

For many though buying a sports vehicle is the best. One option if you don’t have all the cash in one go, is to buy on finance. A car loan is a great way to get the car you want.

* Joint Ownership

Another option is joint ownership. This can be a great idea especially if you are flexible. If you need the car today, it might be a problem!

What group ownership is, is that it allows several people to own the car. The result is that the group decides when they need the car, and each has the car equally throughout the time of owning the car.

This can be a great way to get a sports vehicle and not have to worry about if you can come up with the entire cost. For some it means getting into a top sports car easily, though this can be a problem, especially if you all want the car on the same dates!

* Renting Sports Cars

What is the other option? Rent a sports car! Renting is always great because you don’t have to worry about buying and you don’t have to worry about having to make sure the car is available when you need it. Renting allows you to get into the car, and if one place hasn’t got it, somewhere else has.

For a minimal fee, you can be in the front seat of the latest and greatest. Many people choose this option.

To find the latest and greatest sports cars for rental check out sports car rental [http://www.rentexoticcars.info/Sports-Car-Rental.html] and rent exotic cars [http://www.rentexoticcars.info] and find them at the most amazing and affordable prices!

Many parents joke that they are going to have to take out a second mortgage to pay for college, but what about for overnight camps? What are the costs and is it worth the benefit? We help send our kids to college because we know that this investment will help them secure better-paying jobs and a brighter future. For a camping experience, however, is it worth it?

For some of us, camp was one of the most cherished growth experiences in our childhood and we feel the gift of camp is one that we will bestow upon our kids no matter what the cost. For those of us who did not grow up as campers, we have to decide what all the buzz is about and make a determination if we can afford it or not.

As a former camper, counselor and teen tour leader, I believe that camp is a priceless gift that you can give your child (of course, as long as you find the right fit). Camp experiences pay off in all sorts of “emotional intelligence” dividends: self-esteem; self-reliance; self-awareness; empathy; the ability to listen, cooperate and share; self-control; the ability to wait in line (delayed gratification). Research shows that developing these skills leads to greater success in school and deeper and healthier relationships. And these early, positive growth experiences are fairly good indicators about our success as adults. So, now that you are convinced that camp is all it is cracked up to be, how much does it cost and how are you going to pay for it?

Types of camps. There are two types of camps: agency camps and private camps. There is a pretty big price differential between the two. If cost is a concern, agency camps – like YMCA, JCC – make camping much more affordable. They can do this because they are subsidized by agencies, therefore making your summer tuition less. You can expect to pay about $500 – 650 a week.

Private camps are not subsidized, so the camper is paying for all of the costs to run a camp: insurance, staff, equipment, capital improvements. In the Midwest, you can expect to pay between $750 – $1000 a week for a private camp. In Missouri and Southern Illinois, private camps are a little cheaper because they do not offer the extensive water sports, like sailing and water-skiing, like camps in the Upper Midwest (Minnesota, Wisconsin and Michigan).

Discounts. There are other ways to save, as well. At most camps, early enrollment discounts are offered. So, if you do your homework early enough, you can take advantage of this discount. In addition, if you are trying to provide a camping experience for more than one child, be sure to ask for a sibling discount (assuming that one camp can suit the needs of all of your children). Lastly, if you are looking at camps on the East or West Coast, be sure to ask for a “Midwesterner’s discount.” Our camps in the Midwest are traditionally less expensive (if you can believe that after looking at the costs of camps).

Extras. When budgeting for camp, you should also ask the program director about extra costs such as optional activities, spending money, special clothing and equipment, or trip insurance. A camp may offer horseback riding, but is there an additional cost for participating in this activity? When your son or daughter goes to the camp store, do they have an open-ended account or is there a set amount? If it is open-ended, you will be the one responsible for that bill at the end of the summer so you should have a conversation with your child about proper spending. If there are out-of-camp trips, you should find out whether or not those are included with your tuition.

Scholarships. Almost every camp – private or agency – offers some amount of need-based “camperships.” Jewish Federations, church groups and YMCAs give out scholarships for camp. Many private camps have foundations to send needy kids to camp which, besides being a good thing for those kids, help to diversify their population. Most camp directors are altruistic, giving individuals that would like to see every child in a camp. Some camps even give “scholarships for life.” So, once a child qualifies, they are promised that scholarship for however long they attend that camp. For older kids, there are programs like Summer Search (summersearch.org) whose aim it is to send at-risk youth to leadership development programs like wilderness trips.

Camp is a wonderfully enriching gift you can give your child. If you want to send your child, there is probably a camp out there to welcome them. Happy camping!

Jenny Wolkowitz is the Midwest consultant for Tips on Trips and Camps (http://www.tipsontripsandcamps.com). In her earlier years, she was a day camper, an overnight camper, a counselor, a teen tour participant and a teen tour leader. She currently serves as Chairperson for local day camp and on the board of many community organizations.

Most people in the United States have heard that if a black cat crosses your path, bad luck will follow. Most people who respond to such an event by saying something like “uh-oh” don’t follow up and blame the cat for the fact that a few days later they are, say, fired from their job or trip over the dog and sprain an ankle. But the notion persists, as do many other folk beliefs about cats-as-trouble. Most of these notions arose (in the West) during the late Middle Ages, persisting well into the seventeenth and even the eighteenth centuries. They come down to us today, happily, for the most part filtered by time and reason into paler, less scary versions. In fact, in England it is good luck if a black cat crosses your path. But Europeans in earlier times found plenty of reasons to be truly horrible to cats, especially black ones.

Black cats were not only nocturnal like all cats, skulking around in the dark as if guilty of something, and they were often indifferent to humans, even haughty, but also they had the misfortune of being black. For Europeans in early times, black was-simply-bad. It was associated with the underworld, with night (when bad things like werewolves were on the prowl), with the dark forests where dangerous spirits and crazy people bent on mayhem lurked. It was a scary world, where Satan himself was a constant threat. He and his dark minions practiced the black arts and were always looking to traduce innocent souls into evil.* The world, back in late medieval times, was also full of somewhat attenuated beliefs based on ancient times. Rome’s Diana the Huntress was associated with cats and later in her career morphed a little bit into Hecate, goddess of the underworld and given to dark doings. Also she was associated with the moon, that unreliable and protean body in the night sky. Cats were awarded these attributes.

Early on, the Catholic Church tried to dispel any such pagan notions, discouraging belief in the witchcraft that appears to have always been part of life in most preliterate societies. But late in the Middle Ages when universal satisfaction with the teachings and workings of the Church began to decay, scapegoats were needed. In 1233, Pope Gregory IX explained that black cats were satanic and suddenly the Christian world was overrun with witches and their “familiars,” which is to say the black cats that the witches sent forth to do harm to people. Indeed, witches often turned into black cats. And witches of course were agents of the devil. Thousands of people, mostly women, were burned at the stake along with their cats. Putative witches were typically tortured, and they readily admitted their guilt to stop the torture, even repeating various totally made-up incantations. Thus the virulence of witchcraft was proved, leading to a kind of mass hysteria in which yet more witches were put to the torch. Meanwhile, with such a bad rap, cats of all colors were persecuted.

In one common event, they were hung in bags that avid medieval sportsmen would attack with lances. Indeed, killing cats by one means or another was a highly popular pastime. In these exercises, there was no special emphasis on black cats-any cat would do. From this era comes the old saying “no room to swing a cat,” another sportsmen’s amusement. Possibly harking back to the Egyptian belief that cats were associated with fecundity, some medieval European farmers would bury a cat-alive- near each field they planted, to ensure the growth of the crops. In one macabre case, English archaeologists in the nineteenth century found the remains of thousands of cats buried by the adoring ancient Egyptians, and shipped them back to Albion to be ground up and used as fertilizer.

Mistreatment of cats in this era took many forms. As James Serpell of the University of Pennsylvania describes it, On feast days as a symbolic means of driving out the Devil, cats, especially black ones, were captured, tortured, thrown onto bonfires, set alight and chased through the streets, impaled on spits and roasted alive, burned at the stake, plunged into boiling water, whipped to death, and hurled from the tops of tall buildings; and all, it seems, in an atmosphere of extreme festive merriment.

Europe was not alone in the world in its distaste for all that cats stood for. Evil cats were common features of some Oriental folklore. In Japan, huge vampire cats took the form of human females and sucked the blood and strength from unwitting men. The Japanese used to cut off cats’ tails, believing the tail to be the seat of their malevolence. On the other hand, cats were looked upon with great favor in many Japanese monasteries, where bobtail cats called temple cats or kimono cats were thought to exemplify much of the wisdom passed on by the Buddha. And today, the Japanese have given the world the manekineko or beckoning cat, which can be found in many Asian restaurants and homes in this country as well as Japan and the rest of Asia.

The ceramic figure, something like a children’s illustration, recalls a cat that legendarily stood at the entrance of a famous temple beckoning a feudal lord to come inside. A lightning bolt struck where the lord had been standing and thereafter the beckoning cat was taken to be an incarnation of the goddess of mercy. It is also said to be good for businesses, beckoning customers, and for happiness and harmony-a long way from the cat vampires of old. Today in the West the association of cats with witches is memorialized in Hallowe’en costumery and iconography wherein witches on broomsticks ride across the disc of the full moon, while cartoonish black cats with malevolently arched backs spit and hiss in the foreground. On the last day of October, diminutive witches with black pointy hats will now turn up on doorsteps cheerfully calling for tricks or treats. And, of course, at least 278 zillion people have read about Harry Potter whose witch-filled world is also populated by kneazles, catlike creatures with spots and big ears, that appear to be mostly benevolent. In Islamic countries, cats are and were much admired, especially since the prophet Mohammed was particularly fond-and respectful-of cats, once cutting off his sleeve rather than awakening the cat who was sleeping on it. On the other hand, most Muslims find dogs objectionable. Dogs are eaten in many Asian restaurants, but I know of no place where cats are part of the normal diet.

The idea that a black cat crossing your path is bad luck is a southern European and Irish superstition, exported to the Americas. The English, as noted earlier, consider such an event good luck, and here and there local superstitions suggest that the appearance of a black cat in the presence of a pregnant woman assures a healthy offspring. Cats, and especially black ones, seem to have enjoyed a remarkable power: to be (in one place or another or at one time or another) all things to all people. Even at the height of cat persecution, plenty of cats lived comfortably with families who valued them for their help in vermin control. Indeed, in some places in England, if someone killed your cat, he would be forced to provide you with a pile of grain as high as the cat was long.

I myself had a black cat for several years. I did not seek him out. Instead, two women in the office where I worked at the time thought it would be funny (I suppose) or somehow fitting for them to present me with a large carton at the end of one October day-it was a few days before Hallowe’en-in which there sat a lanky young black cat with a look in his eyes of what seemed low-level outrage. The carton itself was decorated with various kinds of feline graffiti. I was unable to think of a graceful, or even ungraceful, way to refuse this gift, but the thought of schlepping the elaborately decorated carton to Grand Central Terminal in New York City and boarding a crowded train for the hour’s ride to my town, then arriving at my door and trying to explain to my then wife how we had come to have a cat and then introducing the cat to our dog while our three young daughters enthusiastically mauled it… well, it was not an auspicious beginning.

I was aware that black cats had a reputation for bringing bad luck, but as a science editor I was not going to worry about such nonsense. We found it difficult for reasons I don’t recall to come up with a name for this interloper, so finally, in a burst of paternal authority (this was the late 1960s) and stunning imagination I unilaterally named him Cat. Science or no, I was tempted to look up a few superstitions about black cats and found, of course, that I should be careful about him crossing my path, and if he did the antidote was something like walking around the point where I had seen him twelve times, then heading off backwards in my original direction. I pronounced myself grateful for my exposure to science, thinking how time-consuming it would be for me to feel I needed the antidote, what with Cat strolling though the house day in and day out. Imagine the superstitious life: you would have hardly any time for anything else.

Anyway, I came to know Cat and to be very fond of him, admiring all the things about cats that all cat people admire, though if he ever caught a mouse and dispatched it (or a bird, for that matter), I was unaware of it. I did not consider this a failing-just Cat’s amiable and, I thought, admirable approach to life. He took things easy and stayed out of trouble. Like most people, I have experienced plenty of misfortunes, mostly minor ones, but it has never occurred to me to blame any of them on Cat, who was a really good guy. One day, in his late teens, with out having shown much by way of signs of aging, he simply stopped being alive.

I have since learned that nowadays it is not always easy to obtain a black cat from an animal shelter in the days near Halloween. This is because some of the good people who devote themselves to such places do not want to run the risk of someone taking a black cat off to some horrid altar and performing lethal satanic rituals with it. This, in the twenty-first century!

It is a sad commentary to think that such a precious and complicated organ as the human brain, capable of designing a laser, or a symphony, or a democratic constitution, or of divining the common molecular basis for all of life on this planet, can still be so foully and stupidly misused.

Not all superstitions about cats that persist today are malevolent, of course; most of them are positive and harmless, if a bit silly. Upon reflection, it does seem strange for an animal whose evolutionary history is so steadfastly catlike-you have to go back many millions of years to find a cat ancestor that doesn’t look and act unmistakably like a cat-to be assigned so variegated an array of meanings. The human propensity to imagine the supernatural or the anthropocentric and pin it on perfectly innocent animals is astonishing. Snakes have, as noted, gotten an especially bad rap (aside from the fact that some are poisonous) for conning Eve, and other offenses. Most American Indian cultures believe the presence of an owl, and especially the hooting of an owl, presages a death. Who doesn’t-deep down-believe that the bluebird brings happiness? Dogs have both suffered and been esteemed in their symbolic essences. Horses come off pretty well in this regard: malevolent horses are rarely seen in human folklore or in the tribunals of people of faith.

Cats and dogs are considered either contemptible or splendid in a kaleidoscope of ways and for a host of reasons. The Church of Rome, for example, found dogs to be despicable because of their licentiousness but also heroic for their loyalty. The Church held cats in some contempt (not only were they licentious but they were noisy about it) until a papal successor to Pope Gregory IX began raising them. Then attitudes toward cats slowly changed to mostly positive. Today, in the United States, more cats are pets than dogs.

We have been talking about cats as seen in the mirror that many people carry around, imagining that their own reflections project some truth about the rest of nature. These are what Michael Sims, the scholar of the remarkable tales of archy and mehitabel, calls “symbolic delusions.” It seems to me that all such notions-complimentary ones as well as utterly insulting ones, none of which has been solicited by cats themselves-are, if anything useful at all, a version of a Rorschach test, those ink blot examinations that humans use to try to figure out other humans. But this is a book about real cats, so the rest of it will endeavor to tell the story of cats largely from their own point of view, as best we can perceive that.

visit http://www.petsrunway.com

1. Internet Marketing: Is It worth Your While?

As of March 2007, 16.9% of the world’s 6.5 billion population was using the internet which roughly translates into 1.2 billion people! Asia boasts more than 50% of the world’s population and of that Asian populous only 10.7% is currently online as compared to almost 70% of the North American population!

Pros: The internet is one vast marketing arena that grows bigger and bigger every year. Put another way, in the year of 2006, online advertising racked up revenue in excess of $16.7 billion dollars and is expected to reach $45 billion in the next five years.

Cons: That many people online means that the competition is bound to be fierce; but the opposite holds true as well. That many people online means there should be enough market share to go around.

Bottom Line: An internet business is a great way to generate a second income or a primary money generating system that once set up is completely automated. However if you are starting out now be aware that you have millions of already established internet marketing businesses to compete with.

2. Do Your Research First

Before deciding on what your internet business is going to be make sure that there is a large enough target audience to make it worth your while. There’s no point marketing something that nobody is interested in.

Pros: Countless opportunities abound online and also there’re several websites such as digitalpoint.com which offer excellent free marketing research tools.

Cons: Excellent as a lot of these free tools are, they cannot compete with some fee-based tools as far as in-depth analytics go.

Bottom Line: Plenty of novice internet marketers doom themselves right from the get-go because they don’t bother doing any prior research which is tantamount to firing first before readying yourself, aiming then finally firing!

3. Getting Your Web Presence

The internet has come of age. A few years back getting a credible web presence usually translated into having to shell out exorbitant hosting fees. That has since changed!

These days you can get luxury-level, premium loaded web hosting for less than $4/month. Even better yet you can conduct an online business without ever having to pay web hosting fees. All you have to do is use a blog!

Pros: Starting an online business today need not cost you a single cent upfront!

Cons: Just starting out means that you’ve got your work cut out to distinguish your internet business from the rest of the crowd; a very big crowd!

Bottom Line: You really no longer have an excuse for not getting a web presence. The old oh-I-cannot-afford-hosting-fees excuse no longer cuts it! As previously mentioned it is now possible to conduct internet marketing without putting down a single cent. And as for not knowing HTML (web coding language)! That excuse too is dead and buried.; knowing html or other web coding language is a thing of the past, these days you can make do quite nicely without.

4. What Is The Fastest/Easiest Way To Make Money Online?

Hands down the cheapest, easiest and quickest way to make money online is through affiliate marketing.

And what is affiliate marketing?

Affiliate marketing is simply a partnership between an affiliate (you) and a merchant (the merchant being the owner of the product). Affiliate marketing may also be referred to as affiliate programs, referral programs and associate programs.

Here’s how affiliate marketing works–You (the affiliate) promote or advertise a product on your site that belongs to somebody else (the merchant).

Basically, the merchant supplies you with a variety of text links, banners or graphics embedded with your own affiliate code. You then strategically insert any number of those coded links or graphics onto your website (or blog) with the purpose of referring your visitors to the merchant’s site.

When one of your site’s visitors clicks on any one of those code-imbedded links they are transferred to the merchant’s site. If that visitor then purchases something from that merchant you get paid. It’s as simple as that.

Pros: You don’t have to spend a cent to be an affiliate marketer. The best affiliate programs furnish you with all the necessary tools to conduct a successful promotional campaign of their products. Best of all, there are more than enough well-established and trustworthy affiliate program directories from which you can choose almost any product to promote!

Cons: You need to make sure that the products that you promote actually achieve what the claim to do (which in some cases entails trying them out beforehand). Also you are going to be faced with the issue of being just another affiliate marketer promoting the same products as thousands of other internet marketers.

Bottom Line: Affiliate marketing is the cheapest way to start out. However bear in mind that the internet marketers who make the big bucks do so through selling their own products. So in essence you should promote other people’s stuff up until you’ve become internet marketing savvy enough to sell your own product, be it digital goods (downloadable stuff) or whatever.

5. Internet Traffic: The Pot Of Gold At The End Of Every Internet Marketing Rainbow

In the online world once you’ve got lots of internet traffic you’re made, without it, you’re dead! Internet traffic is the true engine that drives any successful internet business. Those websites or blogs that are raking it in do so for one reason and one reason alone; they get tons of online traffic!

So how do you get traffic? There’re a variety of ways to get traffic, some of them free and others not so.

A. Use Web 2.0 techniques: Web 2.0 is the newest phase or 2nd generation of web based services which include social networking sites such as myspace.com and youtube.com to name but a few. A well organized and interesting blog is a good platform with which to gain web 2.0 based internet traffic.

B. Write Articles: Cheap and highly effective method to attract quick relevant traffic to your website or blog. It does require a certain amount of effort on your part (in other words conveying useful information) to make sure that your article attracts a ton of visitors to your site. The best bit about article writing is that you have literally thousands of article directories where you can submit your articles to.

C. Posting In Forums: Most people trawl forums to find answers that resolve their problems. You can capitalize on this by checking out forums relevant to your market and posting replies to current or recent questions to which you know the answers. If you post a genuinely useful and helpful reply you could end up with several grateful customers.

How?

Well, it’s very probable those people whose problem you just solved will click on your signature link to see what further useful information they can get from your site. Most forums enable you to promote your site by allowing you to paste a link pointing to your site at the end of your posting (different forums have different guidelines so it’s good to read them up).

D. Pay-Per-Click Advertising of which perhaps the most famous (or infamous depending on your perspective) is Google Adwords. Paying to get internet traffic through advertising is what is commonly known as PPC or pay-per-click. At its most basic, pay per-click marketing involves you composing an ad and bidding for a relevant searched-for keyword. Your ad will then be listed on the relevant search engine index pages for that same keyword you bid.

E. Internet Traffic From The Search Engines: This is the best traffic to draw to your website because it is the most qualified and targeted type of online traffic. What do I mean when I say the most qualified type of internet traffic?

I am talking about people who actively typed in a search term/phrase (keyword) into any search engine online. Such a person is more likely to purchase, subscribe or do whatever you most desire your visitors to do when they get to your site.

Getting this kind of traffic requires search engine optimization (seo) of your website or blog.

Pros: There’re multiple avenues to draw internet traffic to your website/blog these days, all of which involve a certain amount of effort, some more so than others. A well written article costs you no more than the whirring of your brain and the tip tap of your fingers on the keyboard, yet the traffic generated from that one article could quite easily tanslate into big sales.

Cons: Online traffic is what everybody with a web presence desires, only problem is that it happens to be rather challenging to get a significant amount of it unless your website has been around for quite a while.

Bottom Line: Internet traffic is the lifeblood of any online business and if you intend to be an internet marketer then you cannot do without it.

6. Play Not Follow The Leader!

Masura Ibuka, a co-founder of Sony once said “You never succeed in technology, business or anything else by following others!” That quote is equally applicable today in the internet marketing arena as it was when he said it. If you insist on playing follow-the-leader, then by proxy you’ll always be playing catch-up which is not the best marketing strategy.

Pros: Being the leader in whatever marketing endeavor you pursue automatically makes your brand instantly recognizable to the public which translates into more profit because people will always think of you first for that particular niche market. After all don’t forget your ultimate internet marketing goal should be selling your own products.

Cons: Being in the forefront by its very nature means that you’re going to have to put in a little more time and effort at the beginning to attain that lead than if you were just joining the ranks of followers.

7. Avoid The Minefield Of Online Scams.

I’m sure you don’t need to be told that the internet is awash with scams. A good rule of thumb to abide by is: If it seems too good to be true then it is precisely that! Most people get scammed because they are looking for the easiest path to riches and hence ignore that little squeaky voice in their head that is telling them “there’s no such thing as an overnight success!”

Pros: A lot of internet marketers who had been operating smoothly behind a facade of respectability have since been exposed together with their scams. Still the onus is on you to keep your wits and common sense and not get duped!

Cons: It is easy to be swept off your senses by good copywriting and visions of all that money you’re apparently going to make overnight!

If you ever do start getting that giddy feeling ascribed to gonna-be-rich-overnight syndrome, remember what world-famous hairstylist Vidal Sassoon had to say about success: “The only place where success comes before work is in the dictionary!”

Internet Marketing Online

Ba Kiwanuka is the webmaster of http://www.internetbusinessmart.com

Like any industry, Internet Marketing has its own special

marketing tools and methods. Many of these marketing tools

may already be familiar to you: autoresponders, SEO software,

link-building systems, content management programs,

affiliate software… and the list goes on.

However, Internet Marketing has other more effective,

non-traditional marketing tools every marketer should

know about if they want to reach their full potential as

online marketers. Some of these marketing tools come cleverly

disguised or camouflaged, with many surfers or customers

completely unaware that they’re receiving a sales-pitch.

Yet, these innocent and simple sales techniques are some

of the most effective marketing tools on the web.

For anyone involved in Internet Marketing or for anyone

wishing to become involved, a quick rundown of these

marketing tools may prove helpful. Here’s a brief list

and a few pointers on how to effectively use these

marketing tools.

1. Domain Name

Lets start at the very beginning. Your domain name should be

considered your first Internet marketing tool. Pick it right

and your domain name can also be your most effective marketing

tool. Get it wrong and it may spell game over.

Most marketers agree you should pick a short memorable

keyword-related domain name. For example, http://www.hotels.com,

it’s easy to remember/spell and it tells you exactly what

the site is about. Picking a domain directly related to the

keyword or keywords of your site will help greatly in obtaining

a high ranking for your site with the search engines. Not to

mention, it will be a great marketing and promotional tool,

telling your potential customers exactly what your site is

promoting and displaying.

On the other hand, some marketers suggest you opt for a short

jazzy name that can be easily remembered by your visitors.

Ebay, Google, Napster, Yahoo… regardless of which route you

take, make sure you examine all the marketing potential before

you pick your domain name. The right domain name can be one

of your most effective marketing tools on the world wide web.

Many experts also suggest you only set up a dedicated server

for your domain or domains. A dedicated server only carries

one domain. Most hosting companies (for economic reasons)

often share hosting servers, i.e. your domain is co-hosted

with hundreds of other domains on the same server. Since you

will be using the same IP address this may have dire consequences

if one of the domains is accused of spamming or some other

unscrupulous behavior. Even if you can’t afford a dedicated

server, it would be wise (for SEO purposes) to have a separate

IP address for each domain you own. Most hosting companies

provide this service for a small fee.

2. Keywords

Keywords, what surfers type into search engines to find what

they’re looking for, are the real building blocks of the web.

They are the single most important element in any online

marketing venture. Pick the right keywords and you’re in

business, pick the wrong keywords and again, it’s game over.

Therefore, you must have special keyword software or use some

online sites or services to help you pick the right keywords.

Many top marketers use WordTracker.com, GoodKeywords.com,

or the new Keyword Elite by Brad Callen. A superior keyword

research product will supply valuable information: number

of searches made each month, amount of competition and the

top sites targeting your keywords.

Remember, you must target the right keywords with your site

or online marketing. Targeted keywords draw targeted traffic

(customers) to your sites or products. The right keyword software

or program will have a direct correlation to the success

or failure of your online marketing efforts. So choose wisely!

3. Articles

Many marketers believe in and rely upon purely organic SEO

techniques for marketing their sites. One simple method of

organic SEO is writing and submitting keyword related

articles around the topic of your website with links back

to your site. As other sites display your articles you gain

valuable one-way links back to your site. Search engines then

follow all of these links and rank your site highly for the

keywords in these articles. For this reason the modest article

may prove to be the single most important marketing tool you

have in your arsenal.

As your site becomes highly ranked for these keywords, other

sites will want to link to your site in order to become

optimized for those same keywords… article keyword marketing

is one of the most effective Internet marketing tools at your

disposal. Used properly if can position your site in the search

engines and bring in all that highly prized targeted traffic.

Keep in mind, many Internet marketers have side-stepped the

whole SEO optimization process by going directly to search

engines and buying their traffic with PPC pay-per-click

advertising. Overture and Google Adwords program are good

examples of this method. Marketers bid on clicks to their

site’s keywords and bring in targeted customers. In

knowledgeable hands, PPC marketing is an extremely

effective and lucrative marketing tool.

4. Lists

The backbone of any Internet marketing system is the list.

It is another marketing tool you can’t do without. The list

is simply a large database of contacts, people who have

given you permission to email or contact them. These are

subscribers who have opted-in to your ezine or newsletter.

Most successful marketers keep countless different databases

for each product or topic they’re targeting with their marketing.

Ezines or newsletters are vital Internet Marketing tools that

no online business should ignore. It is essential you keep in

contact/touch with your past and future customers. You must

build an ongoing relationship and connection with your customers.

Besides your ezine or newsletter, many marketers also set up

lists of affiliates to help promote and sell their products.

Never underestimate the power of an affiliate system as an

effective marketing tool. It is the stuff Empires are made of!

Once a marketer has acquired a large list of loyal contacts

or affiliates — the flood waters open up. Opportunities for

JVs or Joint Ventures with other online marketers make for

serious cash flow.

5. Blogs And RSS Feeds

Blogging and RSS feeds have become essential marketing

tools for savvy online marketers. Online journals or blogs

are all the rage, especially in the marketing field. These

blogging systems such as WordPress are great content

management tools that will quickly build a content-rich

site, pulling in targeted traffic from the search engines.

Search engines are enamored with blogs and RSS feeds mainly

because blogs provide fresh content, the main lifeblood

of every good search engine. For this reason no site should be

without a blog and RSS feed, it will keep your content

regularly visited and indexed by the search engines. In

addition, all that information and content is a perfect tool

for drawing potential customers to your products and services.

Along with your domains, lists, keywords, and articles —

blogs are effective marketing tools that will play an

important role in the success of your online marketing.

In the right hands, these Internet marketing tools can

work magic on any company’s bottom line. They are some

of Internet Marketing’s most effective tools.

You don’t have to think outside of the box, you just have

to know what makes up the box!

—-
The author runs an Internet Marketing website featuring all the latest marketing tools and techniques. Click here to visit Internet Marketing Tools

Copyright © 2006 Titus Hoskins. This article may be freely distributed if this resource box stays attached. Anyone wishing to learn about Internet Marketing and don’t want to spend a bundle should try these: Free Internet Marketing Courses

Doing auto repairs at home is one of the best ways to keep a car in tiptop shape. Home auto repair is cost-efficient, too, because you can save on professional fees. All it takes to fix your car is a substantial amount of know-how plus a collection of quality tools.

For most people, doing things themselves has its own rewards. The most obvious benefit is that they get to save their hard-earned dollars. When it comes to auto repair, the same mindset applies. It is not surprising why there are many people who still prefer to fix their car in the comfort of their own homes instead of bringing their vehicle in for commercial auto repairs.

Home auto repairs allow car owners the chance to work closely with their own vehicles. They get to tinker around with their cars to identify if it needs tuning up or if a certain part needs replacing. Home auto repairs leave the responsibility in the hands of the car owner. Owners would not have to worry about mechanics mishandling their vehicles or charging them huge fees for simple auto repairs.

If you are planning on repairing your vehicle in the comfort of your own home, do thorough research first. The World Wide Web holds a lot of information regarding auto repair as well as do-it-yourself vehicle maintenance. You will also find a lot of car tips and trivia online.

It would also be wise to amass a collection of commonly used car tools and equipment. Wrenches, screws, jacks and bolts are among the tools you need to get together. You can buy ready car tool kits on the Internet. Do some comparison shopping. Look around for the best deals. Once you have narrowed down your choices to the tools that provide you with the most value for your money, it is easy to have them delivered right to your doorstep.

Auto Repair provides detailed information on Auto Repair, Auto Glass Repair, Online Auto Repair, Auto Body Repair and more. Auto Repair is affiliated with Discount Auto Parts.

What is an estimator?
An estimator is a person that writes auto repair estimates on vehicles that have been involved in an accident. The estimator must understand the basic car design and know the nomenclature of a vehicle. The estimator must also have good communication skills as they deal with customers on a daily basis. Not only does the estimator have to communicate with customers, but they will also be the contact person for the insurance companies, shop managers, and the shop foreman or technicians. Therefore, communications is a must for an auto estimator. This career pathway is definitely for a people person. In fact, I would even say that a person that writes auto repair estimates for a auto body repair center needs to be part salesman. It is their job to sell them self, the company, the technicians, and the service that the shop provides. Not all technicians make good estimators, but it is a good idea for the estimator to have experience as a technician. Although, there have been people hired without experience and trained by the shop to write estimates.

Who Hires Estimators?
There are two different industries that hire auto estimators. One is auto body repair shops and the other is insurance companies. This can also split into other categories in each industry. Collision shops can be dealerships, franchise shops, or independent shops. Some insurance companies hire their own auto estimators, while other insurance companies hire independent auto estimators. When you write estimates for the insurance company your title may be an auto appraiser instead of an auto estimator.

What Can An Auto Repair Estimator expect to earn?
This can vary on your experience and if you work for a small body shop or a insurance company. However, according to O*Net the national median for an Auto Damage Appraiser is $53,440 and had a growth rate of 7% to 10% in a ten year period. (2006 – 2016) Some collision repair centers will pay their estimators a salary and a percentage of every job that they sell. Therefore, the more estimate sales that the estimator produce, the more income he or she can earn if on one of these types bonus incentives.

What is the first step to becoming an auto estimator?
The first thing you will need is to learn is the basics. You can do this by enrolling in a collision repair program. Many local community and junior colleges offer these programs. This will allow you to learn the basics about the entire industry. Everything from the body repair, structural or frame repair to painting. Most programs incorporate a basic estimating course within the auto program. This will give you a taste of the industry and determine where you fit in best at. You may decide to become a collision or paint technician instead of a person that writes auto repair estimates. Whatever you decide, this training is the first step to securing a job in the auto collision repair or estimating careers. Some insurance companies require that you have a bachelor degree, but many do not. Experience hold a lot of weight with insurance companies as well. The training is your foundation and how you build the building is up to you. What I mean is, once you have your basics down, you have many opportunities and directions to explore.

Where do I find a facility to gain the training?
The best training for your money is going to be at a junior or community college. Community colleges normally focus on smaller groups, which offers lower student per instructor ratio. This leads to a deeper level of learning. They also receive state and federal funding, which allows them to offer quality programs at a much lower cost to the student. Other training facilities include technical schools and private owned schools. Check with your local community college to see if they offer collision repair. If not, ask them if there is a nearby tech school that does. Chances are that they will know where to point you in the right direction. Once enrolled in a collision repair program, you will be on your way to a career as a person that writes auto repair estimates or many other career pathways that collision repair has to offer.

If you have questions about Auto Body, Paint Repair or Estimating visit Collision Repair Training We’ve have many industry leaders that can help. For all of you Collision Repair News Collision Repair News I invite you to stop by and visit us at CollisionBlast.com

An aquarium fish tank can bring the beauty and splendor of tropical or freshwater fish into your home or office, and if you follow sound fishkeeping principles when setting up your tank it will bring you years of enjoyment.

Planning your aquarium

A visit to your local pet store or specialist fish breeder will help you decide on the type of fish you’d like to have in your new aquarium fish tank. The staff at the store will also help you decide on the right size tank for the space available and supply all the necessary equipment and accessories that you will require.

However, don’t buy any fish, yet! You’ll need to establish your tank before you introduce any fish into it.

The first step is to thoroughly clean the tank. Don’t skip this important step just because the glass of the aquarium looks clean. Use a mild detergent in warm water to scrub out the tank. Rinse out the tank thoroughly to completely remove all traces of debris and detergent. Flush out the cleaned tank several times with fresh water to ensure there are no traces of detergent left behind.

Also clean all equipment that will be used in your new aquarium fish tank and rinse thoroughly. Even a tiny amount of leftover detergent can kill your fish so do not skimp on the rinsing process. Gravel should be rinsed under running water until the water runs clear. Plants can be stored in a clean bucket of water while you set up your fish tank.

Even a small aquarium fish tank is heavy – one gallon of water weighs about 10 lbs – so your new tank will require a sturdy stand. There are dedicated aquarium stands available that will provide a solid base, although a small fish tank might sit on another item of furniture. Use a layer of polystyrene tiles between the tank and the stand to even out any bumps.

When setting up your aquarium try to avoid placing it in direct sunlight, which will cause algae to grow in the tank. Remember it will need to be situated near a power outlet as many items of tank equipment require a power source.

Now you can fill your tank and check for leaks. Leave the water for several hours and confirm that the tank is not leaking and then drain the tank.

If you will be using an under-gravel filter place it in the tank first, following the instructions provided, then add the gravel, piling it a little higher towards the back of the aquarium to give the impression of distance within the tank.

Half fill the tank with water. Ideally, use dechlorinated water, or add chlorine remover in the recommended dosage. Place a dish in the tank on top of the gravel and pour the water gently onto the dish. This will create minimum disturbance to the gravel.

Next, install the filter and the heater if you will be using one. For an indoor freshwater aquarium fish tank a heater is rarely required. Tropical saltwater fish will generally require a heater to maintain the necessary temperature. If you are using a heater you will also need to install a thermometer in an easy-to-read location.

Now you can add your aquarium decorations. This could include a backing picture, rocks or other ornaments on the base of the tank. Create plenty of hiding places with the use of rocks and other decorations. Your fish will be glad of a place to hide from time to time. You can also install plants that need to be buried in the gravel at this time. Floating plants can be added when the tank is full.

Turn on the filter and the heater and ensure they are working before filling the aquarium to the top with dechlorinated water. This will start the process of tank cycling which is the process of eliminating excess ammonia from the tank.

Ammonia can be a problem when setting up a new tank as the bacteria that breaks down ammonia is not yet present. Over several months beneficial bacteria (nitrosomonas) will develop in the tank. The bacteria breaks down the toxic ammonia into nitrites. Because of the time it takes for the beneficial bacteria to develop in the tank it is recommended that you do not introduce fish for at least two weeks after setting up your tank.

When you are ready to add fish to your new tank try adding just a few at a time. You’ll bring them home from the store in a plastic bag filled with water. Float this bag, still sealed, on top of the tank until the water temperature in the bag matches the water temperature of the tank. This may take several hours. Don’t rush. When the water temperatures are the same you can carefully undo the bag. Let the fish swim out of the bag by themselves before removing the bag.

Watch your fish for several days or even several weeks to ensure they are healthy before adding more fish. Take your time to establish your fish population and you’ll give the biology of the tank time to adjust to the new fish and the waste they produce.

Always purchase your fish from a reputable dealer to avoid the likelihood of introducing diseased fish to a tank. Never add plants or fish from wild to a fish tank – the microorganisms and bacteria attached to fish from the wild can be deadly for fish in a tank!

Setting up and maintaining an aquarium fish tank involves a commitment of both time and money but will reward the dedicated aquarist with years of enjoyment.

Alison Stevens is an online author and maintains The Goldfish Site to assist anyone who wants to get started with setting up an aquarium fish tank and keeping goldfish.

Buying a new car is a great feeling. The smell of fresh

leather as you The fresh smell of leather as you enter the

car. The paintwork is gleaming and waxy smooth. You might

even catch yourself stealing a glance at the reflection of

your pride and joy as you drive it out your house.

Skip ahead by 12 months and see how your car looks now. Is

it still gleaming new or does the paintwork look tired, dull

and “old”? How can some cars look brand new even though they

are already 3 years old? Why do others look “old” when it

just rolled out the showroom 12 months ago?

The secret is in how you care for your car. It is easy to

keep your car like new if you know how.

1) A Wash A Week Keeps Your Car Clean & Slick

Much as you wish that your car will remain clean by itself,

it just won’t happen. Dust will accumulate even if you just

keep it in your garage. There’s only one thing to do. Wash

your car! It’s very important that you wash your car

especially after you’ve driven in the rain. If you let the

water droplets dry naturally, especially under the hot sun,

there will be tough-to-remove watermark stains on your

paintwork.

The first thing you need to wash your car is a clean and

soft terry cloth. Alternatively, you can use cloth diapers

as well. You can get these easily at the baby’s section in

your local departmental store. They’re cheap and it works.

Of course, if you want to be posh, then get the Ultimate

Wipe cloth from Meguiar’s

([http://www.fdcars.com/newsletter/n2-1.htm]). You’ll need a

good car shampoo next. I personally use Meguiar’s NXT

Generation Car Wash

([http://www.fdcars.com/newsletter/n2-2.htm]). It’s reasonably

priced and a 64oz bottle will last you quite a while.

Start off by hosing down your car to remove any dirt, mud or

grime. Then mix 3 caps-full of shampoo with around 20oz (a

small bucket) of water. Apply the shampoo mixture to your

car using the cloth/diaper. Hose off the shampoo once you’ve

finished shampooing the car. Use your cloth under running

water to wipe off any remaining shampoo residue. It is VERY

important that you wipe your car dry with another clean

terry cloth/diaper. Make sure your entire car is wiped dry.

Next, clean your rims. Brake dust normally accumulates there

and cleaning it will make a huge difference in how your car

looks. It’s pointless to have clean paintwork you’re your

rims are dirty. It’s also advisable to vacuum the inside of

your car every week or every other week. You spend your time

inside the car, so cleaning the interior just makes sense.

2) A Monthly Wax Keeps The Shine To The Max

Waxing your car will keep your paintwork gleaming new. You

can either send it to an auto detailer or do it yourself.

It’s actually not that difficult to wax your car. If you

have an hour or so of spare time, then try waxing your car

yourself.

It’s important that you wash and wipe dry your car before

waxing. NEVER wax your car before washing/drying it! It’s

best to park your car under in a shady area when waxing. It

makes sense to use a good carnauba wax like Meguiar’s NXT

Generation Tech Wax

([http://www.fdcars.com/newsletter/n2-3.htm]). Use the

included sponge and apply the wax in a small circular

motion. Wax your car one section at a time, remembering

which section you started with. Finish applying wax on the

entire car.

Wipe off the excess wax using a soft terry cloth/cloth

diaper. Start with the first panel that you applied the wax

and continue from there. You’ll find the wax residue

accumulating on your cloth. Shake it off periodically and

continue to remove excess wax until you’ve finished all

panels.

Look carefully and check for remaining wax residue. Use your

cloth to clean any remaining residue.

To prepare your cloth for your next wax, wash it with a

liquid softener. It’s fine to use the liquid softener that

you use for your clothes. This guarantees there isn’t any

remaining dirt/grime that may scratch your car during your

next waxing session.

3) Wax Your Tyre Next O’ Sire

For that shiny, wet look, wax your tyres after every

wash/wax. Use Meguiar’s Hot Shine High Gloss Tyre Spray

([http://www.fdcars.com/newsletter/n2-4.htm]). The trigger

spray makes it easy to apply. You literally need less than 5

minutes for this but applying tyre spray/wax makes a big

difference.

4) Condition That Leather To Help It Fight The Weather

Make sure you clean and condition your leather seats at

least once every 2 months if you car comes with leather

seats. Use Meguiar’s Medallion Premium Leather Care

conditioner ([http://www.fdcars.com/newsletter/n2-5.htm]).

Apply the conditioner with a clean cloth/cloth diaper, leave

for 15 minutes and wipe off excess conditioner. Your leather

will look and smell like new if you do this every month.

While you’re at it, clean any vinyl surface of your car

using Meguiar’s Vinyl & Leather Cleaner/Conditioner

([http://www.fdcars.com/newsletter/n2-6.htm]). This

maintains the interior looking like new.

5) Your Car’s Now Shiny So You Can Be Happy

Your car will look like it’s brand new if you follow this

routine. An hour or so every week pays huge dividends.

Friends and family will think you’ve just bought a new car

even though it’s 3 years old. The best thing is when it

comes time to sell your car. A car with gleaming new

paintwork and a clean interior makes a strong impression and

will automatically raise the selling price of your car!

P.S. The writer does not work for Meguiar’s and only

recommends the products as a satisfied customer.

*********************************************

Fantic Carro is the owner of FD Cars [http://www.fdcars.com] which is a resource for

car lovers worldwide. For more articles, reviews and tips on

cars, please visit his site below:

[http://www.fdcars.com]

*********************************************

Used tractors are a great alternative to new tractors. If money flows freely for you, and you buy everything new, there is no reason to even consider used tractors. However, if you are like most farmers, you save money wherever you can. You need a tractor to help you manage your farm, but you don’t want to pay $140,000 for a new tractor. Fortunately, there is a huge assortment of used tractors that are available for purchase.

Now that you’ve decided to buy a used tractor, you have to determine how powerful the tractor needs to be. Used tractors will come with different horsepower engines. Larger tractors use more fuel, which means they are more likely to release noxious gases into the environment. How much tractor you need is dependent on a number of factors. The factors you need to consider are how many acres of land you have, what kind of terrain you have (smoother terrains require less horsepower) and how many horses you have. Hood Geisbert, an implement dealer with 50 years’ experience in Urbana, Md., states that most horse-farm owners choose compact tractors with 16 to 45 horsepower.

Used tractors are not all the same. Once you have chosen a couple of models to look at, pay attention to your first impression. Used tractors that appear generally debilitated may indicate that previous owners did not care for the tractors. Look at the axles for signs of leaking seals because seals tend to be expensive to replace. Look at the engines for any sign of repair or misuse. Used tractors will probably have signs of engine repairs; make sure the repairs are not sloppy, because if they are, engine repair will be in your near future. If the tractor has two pedals, confirm that both pedals work. Make sure the tractor has a wide front end, rather than a narrow front end. Tractors with narrow front ends roll over hills much more easily and have been known to cause farmer deaths.

Before going shopping for a used tractor, be sure to pick up a copy of the Used Tractor Price Guide. The 328-page price guide includes detailed information of the farm tractors that were produced from 1939 – 2003. It includes 44 different manufacturers. Take the price guide with you so that you know if a dealer is overcharging for his used tractors.

Used tractors are a viable and even recommended option for farmers. It doesn’t make sense to go knee-deep into debt, which will eat away at your profits. Because of the wide array of used tractors that are available, the farmer can buy his model of choice. If you shop for used tractors carefully and deliberately, you will have a quality piece of machinery which will last you for many years.

If your looking for a Used Tractor then check out our website.

http://WeSupplyUsedTractors.com